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Content
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Lessons
59

The Complete SEO Course: How to Drive Unlimited Free Traffic

This is Your 2-Hour Step-by-Step Guide to Winning the Search Results

By Brad Merrill | in Online Courses

How would you like to tap into a traffic source that brings an unlimited number of visitors, leads, and customers to your website every day, absolutely free? In this course, you will learn SEO strategies to reach millions of people through the power of free, organic search traffic. It's designed as an actionable, step-by-step blueprint that you can use to plan and execute an SEO strategy that drives your business forward.

  • Access 59 lectures & 2 hours of content 24/7
  • Understand the basic principles of SEO & explore how search engines actually work
  • Find the right keywords to target w/ your content
  • Learn how to create high-ranking content on any topic, regardless of the competition
  • Help search engines understand the context of your pages & how your content relates to your target keywords
  • Secure your website so it doesn't get hacked
  • Understand the role of backlinks in SEO, as well as how you can attract links w/ your content
Brad Merrill is the CEO of Merrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media. He is regarded as an expert in his field, teaching business and technology courses to tens of thousands of students and providing marketing training to a number of prominent startups and Fortune 500 companies.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: all levels

Requirements

  • Internet access required

Course Outline

  • Introduction
    • Welcome To The Course! - 4:44
  • Intro To SEO
    • What Is SEO? - 3:29
    • The Goal Of Every Search Engine - 1:43
    • How Search Engines Work - 2:34
    • Search Market Share: Google vs. Everyone Else - 0:47
    • How Long Does SEO Take? - 1:58
  • Keyword Research & Search Analysis
    • The 3 Content Mistakes Most People Make - 1:22
    • The Truth About Keyword Research Tools - 2:51
    • The Best Way To Discover In-Demand Keywords - 2:16
    • A Free Tool To Expedite The ABC Method - 1:19
    • Two More Places To Find A Wealth Of Potential Keywords - 1:14
    • Getting To Know Your Target Audience And Their Questions - 2:12
    • How To Validate Your Keywords - 2:17
  • Content Creation
    • The Key To Successful Content - 2:23
    • How Long Should Your Content Be For SEO? - 1:28
    • The Three Levels Of SEO Content - 4:02
    • Level 3 Content - 8:51
    • Level 2 Content - 9:41
    • Level 1 Content - 2:26
    • How To Write Effective Headlines - 3:24
    • Tips For Outsourcing/Delegating Your Content - 2:09
  • On-Page SEO
    • On-Page SEO Intro - 0:13
    • Does Your Website Allow Search Engines To Index It? - 1:33
    • Configuring Your Permalink Structure - 1:34
    • WWW Or No WWW? - 0:50
    • Optimizing Your Page Titles - 1:56
    • Writing Meta Descriptions - 1:33
    • Organizing Your Content With The Proper Headings - 2:02
    • The Value Of Internal Linking (And How To Do It Properly) - 2:06
    • Optimizing Your Images For SEO - 1:03
    • Making Use Of Structured Data / Schema Markup - 2:31
    • How To Win Position Zero In The Search Results - 3:07
  • Site Performance
    • How Site Speed Impacts Your SEO - 1:31
    • How To Measure Your Site Speed - 1:13
    • The Most Important Factor That Influences Your Site's Performance - 1:24
    • The Key To A Fast Website: Less Is More - 2:06
    • How To Speed Up Your CMS - 2:03
    • How To Optimize Your Images For Speed - 2:53
    • Using A Content Delivery Network - 0:52
  • Mobile-Friendliness
    • The Importance Of Responsive Design - 2:47
    • Is Your Website Mobile-Friendly? - 0:27
  • Website Security
    • Why Security Matters For SEO - 0:57
    • Best Practices For Website Security - 3:54
    • Implementing SSL Encryption (HTTPS) - 1:44
  • Getting Indexed
    • Creating A Sitemap - 1:58
    • Setting Up Google Search Console - 1:37
    • Setting Up Bing Webmaster Tools - 1:36
  • Backlinks
    • Backlinks & Link-Building: What You Need To Know - 3:26
    • Creating Linkable Content - 1:51
    • The Importance Of Relationships For SEO - 1:11
    • Promoting Your Content Through Niche Communities - 1:26
    • How To Get Leading Influencers To Share & Link To Your Content - 2:38
    • Quick Social Media Tips - 1:04
    • Getting Featured In Industry Link Roundups - 1:18
    • Traditional PR For SEO - 0:48
  • Bringing It All Together
    • The SEO Blueprint - 3:50
    • When To Expect Results - 1:08
    • Monitoring Your Performance - 1:22
  • Wrapping Up
    • The Next Steps - 0:39

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29

Freelance Writing 101: Start Your Successful Writing Career

The Ultimate Beginner's Guide to Building a Successful Freelance Writing Business from Start to Finish

By Brad Merrill | in Online Courses

How often have you thought about becoming a freelance writer but just had no idea where to start? Admit it — you would love to work on your own terms, do something you genuinely enjoy, and build a business that supports you and your family. In this course, you'll learn exactly what it takes to build a successful freelance writing business. This is the step-by-step roadmap that you can follow to start your business and get your first paid writing gig as soon as possible.

  • Access 29 lectures & 1 hour of content 24/7
  • Learn how to stay motivated & overcome fear and uncertainty
  • Uncover your passions & find a freelance writing niche that is both profitable and interesting
  • Break out of the "experience loop" & build a portfolio that will get you hired
  • Craft an effective pitch that will help you stand out & get responses

Instructor

Brad Merrill is the CEO of Merrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media. He is regarded as an expert in his field, teaching business and technology courses to tens of thousands of students and providing marketing training to a number of prominent startups and Fortune 500 companies.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Internet access required

Course Outline

  • Introduction
    • Welcome! - 2:28
  • Before You Begin
    • The Mindset Of A Successful Freelance Writer - 4:03
    • Freelance Writing Basics: Understanding The Business - 2:36
    • How Much Money Can You Make As A Freelance Writer? - 3:22
  • Finding Your Niche
    • The Importance Of Choosing A Niche - 2:52
    • Choosing A Topic - 4:16
    • Choosing A Content Format - 1:17
  • Building A Portfolio
    • Breaking Out Of The Experience Loop - 1:23
    • Why Every Freelance Writer Needs A Blog - 2:10
    • Guest Posting The Right Way: Credibility & High-Profile Portfolio Pieces - 2:51
    • The Formula For A Perfect Guest Post Pitch
    • How To Reach An Audience And Build Massive Social Proof For Free - 2:33
    • How To Gain Real Client Experience As A Beginner - 1:38
  • Getting Clients
    • Where To Find Freelance Writing Clients - 3:30
    • Freelance Writing Job Boards
    • Crafting An Effective Pitch - 6:48
    • TEMPLATE: The Perfect Freelance Writing Pitch
    • Pitching Clients: It's A Numbers Game - 2:01
  • Improving Your Writing
    • The Importance Of Effective Writing - 2:27
    • How To Write Effective Headlines - 4:19
    • Optimizing Your Tone & Vocabulary - 1:49
    • Maintaining Focus In Your Writing - 1:07
    • How To Write An Effective Call-To-Action - 3:09
    • How Grammatical Errors Can Cripple Your Writing - 2:30
    • How To Become A Better Writer - 6:56
  • Doing The Work
    • How To Stay Productive As A Freelance Writer - 5:52
    • Tools Of The Trade - 2:08
    • How To Handle Client Feedback - 2:51
  • Wrapping Up
    • Wrapping Up - 0:24

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Lifetime
Content
3.0 hours
Lessons
87

Content Marketing Masterclass: Create Content That Sells

Grow Your Business Though Content Creation, Promotion, Copywriting, SEO, Email Marketing & More!

By Brad Merrill | in Online Courses

Welcome to the Content Marketing Masterclass, a complete guide to growing your business in the modern world using the power of digital content. In this course, you'll learn exactly what it takes to plan and execute a content marketing strategy that drives your business forward. By the end, you'll have all the tools you need to successfully market your products and services in the digital age. You'll learn the basic principles of content marketing, effective copywriting techniques, Search Engine Optimization strategies, email marketing best practices, and so much more. This course covers a lot of ground, and you should walk away with a professional-level understanding of how to market products and services in the modern world. You can apply this knowledge to grow your own business, or to boost your marketing career with your employer or clients.



  • Access 87 lectures & 3+ hours of content 24/7
  • Learn how to approach, create & promote different types of content
  • Master SEO techniques to drive more traffic to your site
  • Utilize valuable opt-in incentives to grow your email list, build your sales funnel, and create deeper relationships with your audience
  • Learn how platforms like Facebook, Twitter, and Instagram can tie right into your overall content strategy.

Instructor

Brad Merrill is the CEO of Merrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media. He is regarded as an expert in his field, teaching business and technology courses to tens of thousands students and providing marketing training to a number of prominent startups and Fortune 500 companies.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Internet access required

Course Outline

  • Introduction
    • Introduction - 6:46
  • Classic Marketing Fundamentals
    • What Is Marketing? - 3:32
    • How Marketing Has (And Hasn't) Changed - 2:54
    • Understanding The Cognitive Buying Journey (And Funnels!) - 3:45
    • A Good Way To Visualize AIDA
    • A Word Of Warning - 0:58
    • Glossary Of Marketing Terms
  • Content Marketing Essentials
    • What Is Content Marketing, And How Does It Work? - 3:46
    • Defining Your Goals - 2:41
    • The Importance Of Storytelling: How To Tell Compelling Stories - 6:08
    • How To Create Detailed Buyer Personas - 4:31
  • Web Design
    • Why Good Design Matters - 2:55
    • The Importance Of Responsive Design - 2:18
    • How Minimizing Your Design Can Maximize Your Results - 2:22
    • Why You Should Be Using Landing Pages (And When) - 2:22
    • Baking Social Proof Into Your Site - 1:19
    • Planning For Edge Cases - 0:53
    • Why I Recommend Using WordPress - 2:08
  • Generating Content Ideas
    • The Importance Of Having A Reliable Ideation System - 0:45
    • Creation Begins With Consumption - 2:13
    • Conducting A "Brain Dump" - 1:19
    • The #1 Tool For Content Research And Competitive Analysis - 2:05
    • Questions Straight From Your Target Audience - 1:33
    • Eavesdropping On Niche Communities - 2:02
    • How Your Existing Audience And Content Can Help You Generate New Ideas - 1:23
  • Copywriting
    • The Importance Of Effective Writing - 2:40
    • How To Write Perfect Headlines - 3:59
    • Matching Your Audience's Tone And Vocabulary - 1:45
    • Maintaining Focus With Your Content - 1:08
    • How To Write A Call-To-Action - 3:15
    • How Grammatical Errors Can Cripple Your Marketing Efforts - 2:30
    • How To Become A Better Writer - 7:15
  • Types Of Content
    • Content Types Intro - 0:33
    • How To Create Epic List Content - 2:35
    • Teaching Your Audience With Tutorials - 2:05
    • Two Approaches To Q&A Content - 2:02
    • Interviews & Profiles - 2:41
    • Combining A List With An Interview - 2:03
    • How To Create Valuable Reviews And Comparisons - 2:13
    • Working News Into Your Content Strategy - 1:09
    • Creating Valuable Roundups And Resource Lists - 1:04
    • Thought, Opinion, And Controversy - 1:44
    • Stories As A Content Format - 2:33
    • Statistics And Original Research - 1:29
    • Presenting Complex Data For Visual Learners - 1:28
    • How To Write A Case Study That Turns Readers Into Buyers - 3:05
  • Content Formats & Repurposing
    • Content Formats - 2:27
    • How To Generate An Endless Stream Of Fresh Content - 1:33
    • Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content - 4:03
  • SEO (Search Engine Optimization)
    • A Brief Introduction To SEO - 3:26
    • Understanding Search Engines - 3:35
    • Basic Site Setup For SEO - 3:43
    • Titles And Meta Descriptions - 3:51
    • Themes And Template Settings - 5:17
    • How To Select The Right Keywords And Create High-Ranking Content On Any Topic - 5:19
    • Does Keyword Density Matter? - 1:54
    • Internal Links - 2:10
    • Image Optimization - 1:05
  • Content Promotion
    • Why Promotion Is Important - 1:07
    • Strategic Collaboration - 2:11
    • The Formula For A Perfect Guest Post Pitch
    • A Simple Way To Get Leading Influencers To Share Your Content - 1:44
    • Teasing Your Content On Social Media - 1:48
    • How To Get Your Content Featured In Popular Resource Lists - 1:24
    • Don't Neglect This Free Source Of On-Demand Traffic - 1:08
    • How To Promote Your Content In Groups & Niche Communities (Without Being Spammy) - 3:01
    • An Extremely Effective Way To Significantly Grow Your Audience Overnight - 4:03
  • Email Marketing
    • Why An Email List Is Essential For Your Marketing - 3:17
    • How To Entice People To Opt In To Your List - 6:55
    • Lead Magnet Ideas
    • Standard Opt-In Forms - 2:17
    • High-Profile Opt-In Forms - 2:29
    • How To Turn Commenters Into Subscribers - 0:56
    • A Counterintuitive Strategy To Increase Your Conversion Rates - 1:02
    • Using Social Proof To Grow Your Email List - 1:07
    • Nurturing Your List: The Key To Maintaining Relationships Over Time - 4:06
  • External Marketing Channels
    • External Channels Intro - 3:37
    • The Perfect Facebook Ad Funnel (For Leads) - 2:57
    • Notes: The Perfect Facebook Ad Funnel
    • Facebook Pages & Ads - 4:45
    • Facebook Groups - 4:01
    • Marketing On Twitter - 3:30
    • Marketing On Instagram - 5:10
  • Measuring Your Results
    • The Importance Of Data - 0:46
    • Which Data Should You Be Monitoring? - 2:49
    • Moving Forward: What To Do With Your Data - 1:09
  • Wrapping Up
    • The Next Steps - 0:39

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Lifetime
Content
3.0 hours
Lessons
83

Blogging Masterclass: How to Build a Successful Blog

Build a Successful Blog Using Proven Strategies for Content, Promotion, List Building & Monetization

By Brad Merrill | in Online Courses

If you're thinking of starting a blog this year, there's never been a better time. This course will walk you through the entire process — setting up WordPress, writing stellar content, promoting that content, building an email list, and implementing a revenue model to turn your blog into a business.

  • Access 83 lectures & 3 hours of content 24/7
  • Build a successful blog from scratch, or take your existing blog to the next level
  • Discover a blogging niche that is both profitable & interesting
  • Develop a system to plan new content & never run out of ideas again
  • Understand the importance of effective writing & how to become a better writer
Brad Merrill is the CEO of Merrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media. He is regarded as an expert in his field, teaching business and technology courses to tens of thousands of students and providing marketing training to a number of prominent startups and Fortune 500 companies.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: all levels

Requirements

  • Internet access required

Course Outline

  • Introduction
    • Welcome To The Course! - 6:40
    • How To Use This Course - 0:53
  • The Foundation
    • The Mindset Of A Successful Blogger - 5:08
    • Content Strategy & How To Find Your Perfect Niche - 5:49
    • Naming & Branding Your Blog - 3:24
  • Setting Up Your Website
    • Why You Should Use WordPress For Your Blog - 4:03
    • What You'll Need To Build A WordPress Site - 2:10
    • How To Install WordPress In Under 5 Minutes - 3:09
    • Exploring The WordPress Dashboard - 4:44
    • WordPress Posts & Pages - 1:29
    • The WordPress Post Editor - 3:57
    • Customizing Your WordPress Profile - 1:42
    • Finding & Installing A WordPress Theme - 4:37
    • How To Customize Your Theme - 1:53
    • WordPress Plugins - 2:14
    • Security & Backups - 2:35
    • Analytics & Data - 1:04
  • Generating Content Ideas
    • Why You Need A Reliable Ideation System - 0:42
    • Creation Begins With Consumption - 2:15
    • Conducting A Brain Dump - 1:09
    • The #1 Tool For Content Research - 2:05
    • Questions Straight From Your Target Audience - 1:33
    • Eavesdropping On Niche Communities - 2:02
    • How Your Existing Audience And Content Can Help You Generate New Ideas - 1:21
  • Improving Your Writing
    • The Importance Of Effective Writing - 2:53
    • How To Write Irresistible Headlines - 4:01
    • Matching Your Audience's Tone & Vocabulary - 1:45
    • Creating Focused Content - 1:23
    • How Grammatical Errors Can Cripple Your Efforts - 2:30
    • How To Become A Better Writer - 5:37
  • The Most Effective Types Of Blog Content
    • Exploring Various Types Of Content - 0:32
    • How To Create Epic List Content - 2:35
    • Teaching Your Audience With Guides & Tutorials - 2:00
    • Two Approaches To Q&A Content - 1:54
    • Interviews & Profiles - 2:40
    • Where A List Meets An Interview - 2:01
    • How To Write Valuable Reviews & Comparisons - 2:12
    • Working News Into Your Content Strategy - 1:07
    • Creating Valuable Roundups & Resource Lists - 1:03
    • Thought, Opinion, And Controversy - 1:48
    • Statistics & Original Research - 1:29
    • Presenting Complex Data For Visual Learners - 1:25
    • How To Write A Case Study That Turns Readers Into Customers - 3:07
  • Content Formats & Repurposing
    • Alternative Content Formats - 2:25
    • How To Generate An Infinite Stream Of Fresh Content - 1:26
    • Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content - 4:02
  • Blog SEO (Search Engine Optimization)
    • A Brief Introduction To SEO - 3:24
    • Understanding Search Engines - 3:34
    • Basic Site Setup For SEO - 3:26
    • The Best SEO Plugin For WordPress - 0:56
    • Optimizing Your Page Titles - 3:46
    • Optimizing Your Meta Descriptions - 1:04
    • Themes & Template Settings - 5:13
    • Analyzing Your Content - 1:01
    • How To Choose The Right Keywords And Create High-Ranking Content On Any Topic - 5:21
    • Does Keyword Density Matter? - 1:53
    • Internal Links - 2:09
    • Image Optimization - 0:50
  • Content Promotion Strategies
    • Why Content Promotion Is Crucial - 0:38
    • Strategic Collaboration - 1:51
    • The Formula For A Perfect Guest Post Pitch
    • A Simple Way To Get Leading Influencers To Share Your Content - 1:44
    • Teasing Your Content On Social Media - 1:48
    • How To Get Your Content Featured In Popular Resource Lists - 1:23
    • Don't Neglect This Free Source Of On-Demand Traffic - 1:07
    • How To Promote Your Content In Groups & Niche Communities (Without Being Spammy) - 3:01
    • The Most Effective Way To Skyrocket Your Audience Overnight - 4:02
  • Growing Your Email List
    • Why Growing An Email List Should Be Your #1 Priority - 2:03
    • Choosing An Email Marketing Service - 1:26
    • Incentivizing The Opt-In: 17 Lead Magnet Ideas - 6:54
    • Where To Place Opt-In Forms On Your Website - 2:05
    • High-Profile Opt-In Forms - 2:28
    • How To Turn Commenters Into Subscribers - 0:56
    • A Counterintuitive Strategy To Increase Your Conversion Rate - 1:01
    • Leveraging Social Proof To Grow Your Email List - 1:06
    • Nurturing Your List: The Key To Building Lasting Relationships - 4:04
  • Monetizing Your Blog
    • How To Turn Your Blog Into A Business - 1:02
    • The Most Common Way To Monetize A Blog (And Why I Don't Recommend It) - 2:54
    • The Best Way To Monetize A Blog Without A Product Of Your Own - 4:22
    • Creating & Selling Your Own Products On Your Blog - 2:24
    • How To Generate Long-Term, Recurring Subscription Revenue - 1:47
    • Using Your Blog To Market Your Services - 1:17
  • Wrapping Up
    • New Lecture - 1:27

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Lessons
30

Modern Productivity: Supercharge Your Focus in a Distracted World

Walk Through Proven Strategies to Reclaim Focus, Maximize Productivity & Achieve Goals

By Brad Merrill | in Online Courses

Based on hundreds of hours of research, the strategies you'll find inside are used by some of the world's most productive and successful people to get things done—and it's all neatly packaged and presented in a format that makes it easy to digest and implement. So if you're ready to stop procrastinating and start bringing your most ambitious goals to life, get yourself enrolled and give these productivity strategies a try.

  • Access 30 lectures & 1 hour of content 24/7
  • Develop a productive mindset & stay motivated
  • Understand the difference between busy work & productive work
  • Set long term goals & break those goals down into actionable tasks
  • Identify your peak hours for productivity & become an early riser
Brad Merrill is the CEO of Merrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media. He is regarded as an expert in his field, teaching business and technology courses to tens of thousands of students and providing marketing training to a number of prominent startups and Fortune 500 companies.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: all levels

Requirements

  • Internet access required

Course Outline

  • Introduction
    • Welcome To The Course! - 4:53
  • Mindset
    • How To Stay Motivated - 3:17
    • Discipline And The Power Of Habit - 5:36
    • The Difference Between Busy And Productive - 2:57
  • Distractions
    • The Importance Of Minimizing Distractions - 2:34
    • The Truth About Multitasking - 2:46
    • How Social Media Is KILLING Your Productivity (And What To Do About It) - 8:42
    • Taking Charge Of Your Time - 2:39
    • How Meetings Impact Your Productivity - 3:27
    • Eliminating Your Personal Procrastination Triggers - 2:24
    • Paralysis By Analysis - 1:36
    • How To Leverage Other People's Time To Get More Done - 2:50
  • Peak Hours For Productivity
    • Identifying Your Peak Hours (And The Magic Of The Morning) - 4:44
    • How To Become A Morning Person (In Less Than A Week!) - 3:58
  • Planning
    • The Only Two Things You Need To Focus On To Achieve Your Goals - 2:12
    • Conducting Annual And Quarterly Reviews - 8:40
    • Should You Tell People About Your Goals? - 2:53
    • Using A Task Manager To Plan And Organize Your Work - 9:07
    • Conducting A Weekly Review - 4:44
    • Is "Time Blocking" Right For You? - 1:01
  • Execution
    • Developing A Strong Work Ethic - 5:23
    • How To Stop Procrastination In Its Tracks - 2:39
    • How Deadlines Can Increase Your Efficiency - 2:52
    • A Counterintuitive Strategy To Avoid Burnout And Focus Longer - 2:55
    • Batching Similar Tasks - 1:21
    • How Music Affects Your Productivity - 4:22
    • A Simple Motivation Hack To Get More Done Every Day - 1:53
  • Balance
    • Creating A Healthy Balance - 1:47
    • Don't Let Perfect Be The Enemy Of Good - 1:09
  • Wrapping Up
    • The Next Steps - 1:00

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Terms

  • Unredeemed licenses can be returned for store credit within 15 days of purchase. Once your license is redeemed, all sales are final.