Data-Driven Marketing & Social Media Course

178 Enrolled
27 Hours
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11 Lessons (27h)

  • Basics of Marketing with Social Media
    Adjusting Your Facebook Settings
    Posting on Facebook
    Google+ and Youtube
    Additional Tools
  • Marketing Tools and Tips for Success
    Woobox Contd
    HootSuite Contd
    Social Media Rules and Tips
  • Google Analytics
    Introduction to Google Analytics
    Fundamentals of Google Analytics
    Basics of Google Anayltics
    Reports in Google Analytics
    Behavioral Reports
  • Facebook 101
    Adjusting Your Settings
    Updating Your Page Info
    Tips for Getting 25 Likes
    Using Facebook as Your Business Page
  • Facebook 102
    What Kind of Person Would Your Business Be?
    How to Post to Facebook
    What to Post
    Sharing Posts
    Sharing Links
    Pinning and Highlighting with Posts
    Getting Notifications and Staying in Clients News Feed
  • Marketing with Google and YouTube
    Introduction to Google+
    Overview of the Interface
    Setting Up a Google Plus Page
    Linking Your Other Social Networks
    Linking Your Website to Your Google+ Page
    Review of Your Google+ Dashboard
    Notification Settings for Google+
    Photo Settings in Google+
  • Reddit
    Introduction to Reddit
    The Rules of Reddit
  • Pinterest
    Overview of Pinterest
    How does Pinterest Relate to Your Business?
    Industry Specific Sites
    The uses of Pinterest
  • Twitter
    Limiting the Number of Actions
    Setting Your Twitter Preferences
    Finish Setting Up Your Profile
    Twitter Widgets
    Who to Follow
    Bringing Followers from Facebook
    Intro to Hashtags
    Examples of Hashtags
    Monitoring Whats Going On
    Using Twitter for Social Listening
    Social Media Tips
    Hashtags Across Social Media
  • Linked In
    Introduction to LinkedIn
    Overview of the Interface & Settings
    OpenLink Settings
    LinkedIn Groups
    Adding and Removing Applications
    Basic Account Settings
    Updating Your Public Profile
    LinkedIn Connections, Groups and Pages
    LinkedIn Channels & Today
    Advertising on LinkedIn
  • Tumblr
    Tumblr Introduction
    Setting Up a Tumblr
    Posting to Tumblr
    Testing Your Post
    URL Post
    Chat Post
    Audio on Tumblr
    Video on Tumblr
    Tumblr Conclusion

Learn to Master Facebook Marketing, Use Google Analytics, Set Up Hootsuite & More

e-Careers Limited

e-Careers is an institution of passionate and talented educationists who support more than 300,000 students all over the world. The institution consists of over 180 individuals specializing in their own aspects of combining education with technology. Each instructor has a minimum of 15 years real-world experience and is an expert in their field. For more details on the course and instructor, click here.


Leverage the power of social media to produce an effective marketing strategy and boost your resume in one fell swoop. You'll learn essentials ranging from using Facebook and Twitter as powerful marketing platforms to extracting insights from Google Analytics. Finally, you'll use these findings to increase your search rankings on Google. By course's end, you'll become a bona fide social media expert with the metrics to prove it.
  • Gain essential social media skills w/ 11 lectures, 27 hours of content
  • Master social media marketing basics for Facebook, Twitter, Pinterest & more
  • Boost your social media reach with Bitly, Woobox, Hootsuite & other marketing tools
  • Utilize Google Analytics to optimize promotion of your website on the Google search engine
  • Use Facebook to promote & grow your brand
  • Effectively increase your company's online presence
  • Course completion certificate included
  • Free technical support available 24/5 via email, telephone and online chat
  • Access the 11-module course for 1 year


Details & Requirements

  • Length of time users can access this course: 1 year
  • Access options: web streaming, mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Free technical support available 24/5 via email, telephone & online chat


  • Internet required
  • Processor: 1 GHz
  • RAM: 1GB
  • Operating systems:
    • OS X (to use on your Mac see here)
    • Windows 7 or newer
    • iOS
    • Android
  • Browsers:
    • Google Chrome
    • Safari 6 or newer
    • Mozilla Firefox
    • Internet Explorer 8


  • Once redeemed, course log-in details and instructions will be emailed to you within 3 days
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