The Copywriting Bootcamp Course 2023

4 Hours
You save 90% -

63 Lessons (4h)

  • Your First Program
  • Introduction & What is Copywriting?
    Welcome to Class4:46
    Quick Tips to Improve Your Copywriting2:00
    Download the Exercise Workbook
    Download the Course Slides
    What is Copywriting & What does a Copywriting Job Look Like?3:28
  • The Marketing Campaign
    What Does an Effective Marketing Campaign Look Like?6:49
  • Understand Or Create a Brand's Voice
    Copywriting Begins with the Brand Voice2:17
    Let's Look at Examples of Brand Voice3:48
    Exercise 1: Know Your Brand Voice2:02
    Exercise 1 Review: Our Brand Voice5:43
  • The Brainstorming Process of a Copywriter
    How to Brainstorm Better: Tips from a Copywriter3:42
    Exercise 2: Write 10-15 Words...0:38
    Exercise 2 Review: Our Words & Phrases2:44
  • Know the Market and the Competition
    Learn How to Understand Your Market & Competition as a Copywriter4:09
    Case Study: Understanding My Market Using Research & Analytics4:37
    Exercise 3: Understanding Your Market0:18
    Exercise 3 Review: Understanding Our Market12:22
  • Business to Consumer (B2C) versus Business to Business (B2B) Copywriting
    What is B2C (Business to Consumer) & B2B (Business to Business) Marketing?5:06
    Case Study: Two Important Things to Do When Writing to a Business4:46
    Exercise 4: Write a Template B2B Email0:21
    Exercise 4 Review: Our B2B Email Template7:02
  • Headlines, Subject Lines, and Taglines
    The 3 C's of Effective Headline Copy1:05
    Examples of Great Headlines Copywriting10:14
    Case Study: Analysis of Effective YouTube Titles6:53
    Exercise 5: Come Up with a Headline for Your Company1:14
    Exercise 5 Review: Our Company Headline10:07
  • Webcopy: Websites, Landing Pages and Calls to Action
    What Does Effective Website Copywriting Look Like?3:08
    What is a CTA? Tips for a Better Call to Action2:49
    Let's Look at Great Website Copy6:20
    Exercise 6: Write Sample Webcopy10:26
    Exercise 6 Review: Our Sample Webcopy1:25
    Case Study: Analyzing Phil's Website Home Page8:42
  • Email Copy: Improve Your Email Marketing
    Why Email is Relevant and Important3:04
    Tools and Tips for Growing an Email List7:19
    Subject Line Tips: What Makes People Open Your Emails8:33
    Let's Look at Great Email Copy3:48
    What Emails Should You Write? Here are Several Examples8:01
    Qualities of Effective Promotional Emails13:56
    Case Study: Phil's Email Marketing Strategies and Copy Examples3:13
    Exercise 7: Write a Promotional Email0:48
    Exercise 7 Review: Our Promotional Email3:44
  • Copywriting for Social Media
    Choosing a Social Media Platform3:37
    What Types of Posts Should You Write?4:44
    Similarities When Writing on Multiple Platforms11:56
    Differences When Writing on Multiple Platforms9:24
    Social Media Tips & Tricks for More Engagement4:43
    T.H.I.N.K. A Better Way to Write for Social Media1:30
    Case Study: How I Utilize Multiple Platforms to Increase Engagement4:24
    Exercise 8: Write Copy for Facebook & Instagram5:00
    Exercise 8: Our Facebook & Instagram Posts0:27
  • Copywriting for Audio Visual Content
    What is AV (Audio Visual) Content?2:24
    How Do You Conceptualize and Script Effective AV Content for Your Campaign12:28
    Tips for Writing Better AV Content7:41
    Case Study: Phil's DIY Promotional Videos5:09
    Exercise 9: The Video Spot0:32
    Exercise 9 Review: Our Video Spot10:18
  • Crafting a Campaign Roll Out Strategy
    Introduction to this Section1:32
    Creating a Marketing Campaign with No Audience5:33
    Creating a Marketing Campaign with a Limited Audience3:32
    Creating a Marketing Campaign with an Existing Audience3:52
  • Finding Paid Work as a Copywriter
    How to Find a Copywriting Job4:03
    Template: Email Introduction & Pitch
  • Course Conclusion
    Thank You1:23

Your Complete 4-Hour Guide to Writing a Copy That Sells for Social Media, Email Marketing, Websites, & More

Phil Ebiner

Video School Online | 4.6/5 Instructor Rating: ★ ★ ★ ★
Video School exists to help you succeed in life. Each course has been hand-tailored to teach a specific skill from photography and video to art, design, and business. Whether you’re trying to learn a new skill from scratch or want to refresh your memory on something you’ve learned in the past, you’ve come to the right place.

Phil Ebiner | Top-Rated Instructor
4.6/5 Instructor Rating: ★ ★ ★ ★
Phil Ebiner's passion is inspiring people through online courses. Since 2012, over 200,000 students have taken his online courses. He graduated with a Bachelor's Degree in Film and Television Production from Loyola Marymount University, Los Angeles. Over the past 5 years, he has shot and edited thousands of videos that have played everywhere from the movie screen and television to film festivals and YouTube.


Do you want to learn copywriting so you can better grow a business, make more sales, and engage with customers? Whether you have your own business, work for another business, or want to get a job as a copywriter, this course will cover everything you need to know to master copywriting in the modern world. Not only will you learn the modern best practices of a copywriter, but you will also learn how to put together a complete marketing campaign for any type of business, brand, or product launch. By the end of this course, you'll know how to write better copy for emails, social media posts, marketing campaigns, video content, web pages, and more.

4.6/5 average rating: ★ ★ ★ ★

  • Access 63 lectures & 4 hours of content 24/7
  • Write the best copy for any part of a business or marketing campaign
  • Write better headlines that catch more attention
  • Write better copy for website landing pages, promotional emails, & product announcements
  • Write better social media posts that get more engagement
  • Write copy for audiovisual content such as YouTube videos, commercials, & viral campaigns
  • Craft a complete campaign rollout strategy
  • Build a portfolio & get clients as a copywriter
  • Create a brand voice & style that works to sell
  • Understand your market & competition to better write copy
  • Know the difference between B2B & B2C marketing
  • Come away with a complete understanding of modern copywriting
"Not everyone grew up writing on screens! I found this course to be an excellent framework for honing the skills you need to write better copy for emails, social media posts, marketing campaigns, video content, web pages, and more." – Melissa Reffel

"The greatest thing about it is that this course has a lot of up-to-date case studies and examples of how copy is used in cinema, ads, on websites, etc. nowadays. Another nice thing about this course is that it has a sleek structure and is built around a real-life project that you can practice at, meaning it's not theory-only. – Kseniia Subbotina


Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here


  • Any device with basic specifications


  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.
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