The Complete Modern PR Secrets Course

20 Enrolled
40 Lessons
$49.00$1,299.00
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40 Lessons (9h)

  • Your First Program
  • Mod 1: Digital Public Relations Super Powers
    PR Yesterday, Today and the Future14:29
    SEO PR13:27
    Social PR19:51
    Brand PR16:23
    Visual PR14:21
    AR/VR PR14:14
    Audio PR13:32
    Strategy7:01
  • Mod 2: PR Channels
    Journalists8:01
    Website10:19
    Search Engines13:25
    Social Media29:32
    Emails13:57
    Influencers10:43
    Audio - Podcasting15:10
  • Mod 3: Writing and Optimization
    Who, What, Where, When, and Why9:40
    Formatting and Emojis16:43
    Keywords, Links, and Hashtags21:29
    Bios18:56
    Owned Digital Assets13:01
    Email18:03
    Gifs11:11
    Reurpose20:12
  • Mod 4: News Angles and Storytelling
    Audience13:50
    News17:00
    Trending15:04
    Editorial Calendars15:01
    Themes, Holidays, and Events17:47
    Events13:28
  • Mod 5: Media Relations
    Press Releases22:28
    The List11:59
    The Pitch18:06
    Pitching Do's and Don'ts13:05
    Distribution7:23
    Monitoring9:56
  • Mod 6: Measuring
    What Matters (KPIs)14:18
    Google Analytics12:19
    Media Monitoring10:03
    PR Reporting13:07
    Digital PR Tools14:58

Master the Industry Secrets for Getting Publicity & Exposure with 9 Hours of Content on SEO, Social, Brand, Visual, and Audio PR

LB
Lisa Buyer

Instructor

Optimization is Lisa Buyer's favorite word. Her Superpowers bring Google and social media into the public relations strategy. Lisa helps clients connect the PR, Social Media, and SEO dots while also educating agencies transitioning from traditional media or just trying to stay in-the-know with today's best digital strategies. Clients include public and private companies D2D, B2B, and B2C in the technology, real estate, and health/beauty industries as well as marketing and advertising agencies.

Description

PR isn’t the same thing as social media. PR gets you massive exposure in major outlets, while social media provides proof. You must have both in your arsenal. It doesn’t matter what you do or who you are, PR is a crucial piece of the puzzle. And these days, influencer marketing, Social Media, SEO, and PR are all converging. All this makes for mass befuddlement about getting it “right”...and peeking over everyone else’s shoulder to see what they’re doing.

Bottom line: Things move at light speed in PR. It’s easy to fall behind. The good news is Lisa Buyer has the right course at the right time (and isn’t timing everything?) It’s called Modern PR Secrets. You’ll learn the optimization techniques to reach your target audience, journalists, and influencers. But wait, there's more... you’ll gain the public relations secrets to leveraging the trifecta of PR, Social Media, and SEO. The kind of skills that put your brand top-of-mind for your target audience in the right place at the right time.

As featured in PR Week, Search Engine Journal, Click Z, and more

  • Access 40 lectures & 9 hours of content 24/7
  • Gain instant credibility in the marketplace
  • Get enhanced awareness of your brand
  • Escalate positive media exposure
  • Learn optimization techniques to reach your target audience, journalists, & influencers
  • Leverage the trifecta of PR, social media, & SEO

Specs

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Terms

  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.