The Complete Digital Copywriting Master Class Bundle

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8 Courses & 39 Hours
$39.00$1,177.00
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What's Included

The Complete Digital Marketing Management Course
  • Certification included
  • Experience level required: All levels
  • Access 152 lectures & 21 hours of content 24/7
  • Length of time users can access this course: Lifetime

Course Curriculum

152 Lessons (21h)

  • Web CopyWriting
    Intro7:01
    Understand the different online platforms to write on3:58
    Learn Where CopyWriting Sits on Your Marketing Plan5:41
    Best Practices11:19
    Create Killing Headlines10:28
    How to Write Links People Want to Click On13:01
    Examples: Learn From Who Is Already Doing It Right6:01
    Summary and Resources3:53
    Avoid This Mistake - Or Get Busted!
  • Web Analytics
    Intro5:10
    Understand Analytics12:39
    Learn what is working and what is not working on your site8:39
    Track the results of your marketing campaign11:22
    Describe your outcome & meet your goals12:36
    Examples on using analytics to draw conclusions on incoming traffic9:35
    Lagging and Leading Indicators: learn what will happen next8:13
    How Organizations are using analytics to make more money5:26
    Summary and Resources5:30
  • Email Marketing
    Intro3:45
    Meet the most powerful digital marketing tool8:28
    The Best Acquisition Channel System9:38
    Step One: Clarify Your Email Marketing Goals4:56
    Step Two: Create Your Email Marketing Machine11:22
    Step Three: Analyse Your Data14:21
    Step Four: Create email content that people want to read from you12:37
    Step Five: Test your emails in different platforms12:26
    Examples from leading companies5:07
    Summary and Resources3:52
    Email Marketing Resources Sept 2015
    Email A/B Test Made Simple
  • Social Media Channels
    Intro and History5:23
    How We can Make the Most from Social Media11:37
    How to Make It Work for You 16:25
    How to Make It Work for You 29:11
    Social Media Marketing Plan 110:05
    Social Media Marketing Plan 29:50
    Social Media Marketing Plan 310:29
    Learn from Who Applies It6:30
    Further resources and Summary7:30
  • SEO
    Intro and history10:55
    What is it7:57
    The Search SuperPower5:54
    Strategy and Techniques to Get to The Top 112:26
    Strategy and Techniques to Get to The Top 213:33
    Strategy and Techniques to Get to The Top 37:26
    Who applies it and Summary7:54
  • Website UX
    Intro and history8:15
    First Steps on Getting the Site Your Customers Want4:44
    Start Testing Your Current Website7:21
    Learn How to Build a Better Site 110:55
    Learn How to Build a Better Site 212:52
    Learn How to Build a Better Site 310:19
    Learn How to Build a Better Site 47:09
    Examples: Who applies it5:49
    Further resources and Summary4:10
    New simple way to boost your subscription rate - Update Sept 2015
  • PPC - Pay Per Click
    Intro and history6:20
    The Different Pay Per Click Alternatives5:23
    Why and when do we use it6:16
    Strategy and Techniques for PPC 16:30
    Strategy and Techniques for PPC 211:10
    Strategy and Techniques for PPC 39:39
    Strategy and Techniques for PPC 48:19
    Who applies it8:48
    Further resources and Summary3:27
  • Content Marketing
    Intro & History7:11
    Mapping the Customer Research Journey15:15
    Start Creating a Content Strategy10:59
    The Million Dollar Question: Why People Should Follow your Content?11:34
    Tools That Help You Create Content Strategy14:55
    Design Content to Be Shared12:56
    Who applies it7:51
    Further resources and Summary3:46
  • Campaign planning
    Intro history What is it10:03
    Why Build a Marketing Campaign9:20
    Structure an Integrated Campaign5:31
    Campaign Planning - How To 112:09
    Campaign Planning - How To 214:37
    Campaign Planning - How To 311:09
    Campaign Planning - How To 48:38
    Campaign Planning - Examples10:51
    Further resources and Summary4:02
  • Bonus Topic: Digital Marketing Research
    Intro & History9:09
    The Customer is in Charge: Find How8:27
    Multi-Device and Multi-Tasking Research7:52
    Understand Your Customer Buying Process10:18
    Understand Your Customer Research12:59
    Other Types of Web Testing12:34
    Who applies it Further resources Summary8:41
  • Web CopyWriting That Works!
    Intro to Copywriting for the Web2:34
    Why are you writing1:49
    How the web affects copywriting2:35
    What makes good writing7:42
    How people read online6:05
    Who are you writing for9:01
    Getting the words right-Planning9:15
    Drafting your copy13:28
    Editing your copy5:14
    Readability online-Part110:51
    Readability online-Part210:32
    Making use of headlines6:53
    Other layout tips5:24
    Navigability10:59
  • Email Marketing
    Intro to Email marketing3:17
    Pros and Cons13:29
    Planning14:16
    Choosing an Email Service Provider5:22
    The secret of success3:18
    Design your process12:15
    Building the list13:26
    Relevance8:06
    Personalisation7:30
    Improving open rates2:50
    The From field5:57
    Timing3:15
    The creative7:51
    The offer4:39
    Copywriting7:38
    Mobile devices4:36
    The landing page2:54
    Improving deliverability12:47
  • Social Media for Business Growth
    Social media - Announcement1:47
    Introduction to Social media strategy - Part 19:10
    Introduction to Social media strategy - Part 29:24
    Key messages - Part 110:19
    Key messages - Part 211:28
    Key messages - Part 38:19
    Agree targets objectives and strategy12:23
    Develop your strategy13:15
    Evaluate social media tools - Part 18:36
    Evaluate social media tools - Part 29:41
    Create a cross functional approach - Part 113:25
    Create a cross functional approach - Part 27:02
    Light touch editorial approach10:55
    The psychology of sharing9:47
    Internal policies and terms of use - Part 18:27
    Internal policies and terms of use - Part 27:37
    Internal policies and terms of use - Part 312:55
    Internal policies and terms of use - Part 414:57
    Implement social media monitoring - Part 112:08
    Implement social media monitoring - Part 28:41
    Social media person or team - Part 17:33
    Social media person or team - Part 210:13
    Social media person or team - Part 312:51
    Social media person or team - Part 47:48
    Social media person or team - Part 57:41
    Conduct appropriate training4:10
    Define metrics and ROI - Part 110:28
    Define metrics and ROI - Part 212:13
    Define metrics and ROI - Part 39:55
    What WebUX Means for Users7:51
    Completing the Plan5:12

The Complete Digital Marketing Management Course

OL
Oxford Learning Lab

Instructor

Oxford Learning Lab is an online provider of Marketing & Business Strategy education. All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Description

This in-depth training includes 10 best-selling courses taught by seasoned marketing experts in order to deliver a complete digital marketing management experience. Learn proven strategies, and the costly mistakes to avoid, to become a top performer in your company or score a new position altogether. From copywriting and analytics to social media and email marketing, you’ll benefit from a well-rounded look at what creates an ideal customer experience that drives growth, revenue, sales, and an overall positive web presence.

  • Access 152 lectures & 21 hours of content 24/7
  • Learn from courses in web copywriting, analytics, social media & more
  • Dive into the essentials behind Search Engine Optimization (SEO)
  • Explore email marketing, content marketing & more

Specs

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web and mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase

Requirements

  • Internet required

Terms

  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.