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The 2020 Complete Growth Hacking & Conversion Course

Get Lifetime Access to 100+ Techniques, Strategies & Walkthroughs to Increase Growth, Conversion, Leads, Clicks, and Sales

By Matt Jensen | in Online Courses

If you're serious about growing your online presence, then this course is for you! With 137 lectures, you'll learn what you need to do to hack your online ventures into a growth state. You'll learn strategies to increase your growth and conversion rate up to 5 times over, add thousands of leads and subscribers, bring back cart abandoners, optimize your site's goldmine, use sales psychology, effective copywriting, and more! This course includes screen recorded lessons in HD 1080p.

  • Access 137 lectures & 3 hours of content 24/7
  • Introduce virality into every aspect of your marketing campaigns
  • Test every element on your site for performance
  • Write copy that gets attention, clicks & generates sales
  • Make your pages load faster & improve your rankings in the search results
  • Create high-converting landing pages & CTA buttons

Instructor

Matt Jensen is a partner and content creator at iMarket XL. In the past, he was head of SEO for Instituto Cultura Brasil, an international language institute and director of marketing for an investment fund. Prior to that, he researched media, advertising, and online education companies for a hedge fund within Fukoku Life New York and led sales for The Capital-Gazette, a large media and communications group now owned by Tribune Publishing. He has taught marketing, investing and English in five countries.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • PC or Mac
  • A website
  • Internet access required

Course Outline

  • Intro
    • The 2016 Complete Growth Hacking & Conversion Course: An Intro - 4:47
  • Analytics
    • Google Search Console - 3:28
    • XML Sitemaps - 4:04
    • Google Analytics and Search Console - 3:57
    • Goals and Funnels Intro - 2:15
    • Goals and Funnels - 5:32
    • Analytics Checklist
  • Virality
    • Bonus Upgrade Setup - 5:06
    • Bonus Upgrade - 5:18
    • Bonus Upgrade Analytics - 2:13
    • Tomoson - 2:58
    • Tomoson II - 3:14
    • Free for Bloggers - 4:51
    • Giveaways Intro - 5:41
    • KingSumo Install - 4:00
    • KingSumo Contest - 4:59
    • Gleam IO - 5:26
    • Quizzes - Intro - 5:12
    • Quizzes Walkthrough - 5:12
    • Viral Signups (Wordpress) - 5:55
    • Virality Checklist
  • List Building
    • SumoMe - Smart Bar - 2:45
    • SumoMe - Smart Bar Demo - 4:19
    • Scroll Box - 3:59
    • Two-Step Optin Intro - 4:49
    • Exit Intent - Intro - 3:28
    • Exit Intent - Yes or No AddThis - 5:37
    • Exit Intent - Wordpress - 6:01
    • Exit Intent - LeadPages - 4:10
    • Progress Bar - 2:39
    • List Building Checklist
  • Landing Pages & CTAs
    • Landing Page Intro - 4:49
    • Hiding Navigation - 3:29
    • 404 Page - 5:06
    • 404 Page for Wordpress - 1:44
    • 50+ Free Customizable Landing Page Templates
    • Disclosure - 2:11
    • List Building - T-Shirt Giveaway - 3:43
    • CTA Button - 3:20
    • CTA Button II - 3:42
    • CTA Button Demo - 4:08
    • AB Testing Intro - 4:17
    • AB Testing - SS - 5:21
    • Landing Pages & CTAs Checklist
  • Email Marketing
    • Email Marketing Intro - 3:50
    • Setting Up Your Own Automated Email Sequence
    • Email Marketing - Welcome - 2:55
    • Email Marketing - Growth Hacks - 2:56
    • Confirmation Page Intro - 3:51
    • Confirmation Page - 2:43
    • WiseStamp - 4:23
    • Litmus - 3:46
    • Spam Promotions Tab - 4:37
    • Email Marketing Checklist
  • eCommerce
    • Browser Testing - 3:52
    • Homepage Image - 5:39
    • eCommerce - Product Images - 3:41
    • How to Put 360 Degree Images on Your Site
    • eCommerce - Product Badges - 3:04
    • eCommerce - Hover Effects - 5:25
    • Images Checklist
    • Search Bar Intro - 4:17
    • Search Bar - GA Demo - 3:08
    • Search Bar - 4:34
    • Search Checklist
  • eCommerce Pricing & Customers
    • 30+ Pricing Strategies
    • Pricing Tiers - 3:59
    • Pricing Tiers Demo - 3:55
    • A Free Pricing Page Template
    • Fight Now Anchor Number - 2:46
    • Money-Back Guarantees - 3:37
    • Cancelling Your Service - 3:18
    • Customer Loyalty
    • Live Chat Intro - 4:23
    • LivePerson Setup Upwork - 2:50
    • LivePerson Customization - 5:57
    • Gamification Intro - 4:42
    • Gamification - CaptainUp - 4:26
    • Loyalty Programs - 5:25
    • Referrals - 3:16
    • Referrals Demo - 5:28
    • Pricing & Customer Service Checklist
  • eCommerce Checkout
    • Checkout & Cart Abandonment
    • Checkout Abandon Tips - 4:51
    • Checkout - Abandonaid - 3:45
    • Upsell After Entering Credit Card Info - 3:41
    • Upsell - Demo - 5:17
    • Related Products - 3:17
    • Reviews Testimonials - 4:05
    • Reviews Testimonials - Adding Markup - 5:33
  • Copywriting
    • Copywriting - Headline Intro - 4:28
    • Copywriting - Viral Headlines - 2:40
    • Copywriting - Viral Headlines I - 4:10
    • Copywriting - Headline Length - 4:44
    • Copywriting - Headline Testing - 5:30
    • Copywriting - Positive Stories - 3:13
    • Copywriting - Ideas Words - 3:19
    • 101 Headline Formulas
    • Translation - 6:24
    • Copywriting pdf
    • Fonts Spacing - 3:01
    • Fonts Spacing II - 3:39
    • Fonts Spacing - WP Demo - 3:55
    • Fonts Spacing - HTML Joomla Demo - 2:31
    • Fonts & Typefaces Checklist
  • Usability
    • Usability Test Intro - 3:40
    • Usability Test Intro II - 2:43
    • User Testing - 2:46
    • Hotjar Setup - 2:02
    • Hotjar - Recruiter - 2:32
    • Usability Hub - 4:44
    • Hotjar Screen Record Heatmap Intro - 4:53
    • Hotjar - Heat Clickmaps Follow Up - 3:29
    • Hotjar Surveys - 3:22
    • Hotjar Surveys II - 4:31
    • Hotjar - Polls - 4:28
    • Usability Checklist
  • Social Media & SEO
    • Click to Tweet - 2:53
    • Pay With a Tweet - 4:28
    • SumoMe Share - 3:49
    • Viral Content Buzz - 4:58
    • Page Speed 2 - 1:26
    • WP Smush - 3:48
    • Compress Images on Any Site
    • CloudFlare Intro for Conversion - 2:00
    • Cloudflare Autoptimize Alt - 4:37
    • Hitting Number 1 - 5:56
    • Social Media & SEO Checklist
  • Video Marketing
    • Webinar - Tips Analytics - 4:01
    • Webinar - Tips - 4:06
    • Webinars - Intro Setup - 5:53
    • Webinar - LeadPages - 4:19
    • Video Marketing Checklist
  • Sales Psychology
    • Cause Marketing - 4:26
    • Sales Psychology - 6:16
    • Sales Psychology & Extras Checklist
    • Neil Patel on Growth Hacking

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5 hours
Lessons
105

The 2020 Complete SEO Course

Learn the Secrets to Improve Search Position, Conversions, Traffic, Sales, Page Speed, Content, Shares & Links

By Matt Jensen | in Online Courses

SEO (search engine optimization) is the process of leveraging search engines like Google to guide unassuming web surfers to your site. Rather than spend thousands on ads, SEO offers a free outlet for getting your information in front of the right people at the right time. Learn everything you need to know to get a full grasp of SEO and rest assured your skills are state-of-the-art as this course is constantly updated with the latest information.

  • Access 105 lectures & 5 hours of content 24/7
  • Improve conversions 100% by increasing the speed of your site
  • Optimize every post or page on your site for Google
  • Increase the amount of time people spend on your site
  • Build links from high SEO visibility sites
  • Put your links & site on the 1st page of Google every time
  • Lead your visitors from informational posts to purchase pages
  • Get your website mentioned on high-traffic news domains (CNN, NY Times)
  • Go viral w/ two amazing plugins & one proven strategy

Instructor

Matt Jensen is a partner and content creator at iMarket XL. In the past, he was head of SEO for Instituto Cultura Brasil, an international language institute and director of marketing for an investment fund. Prior to that, he researched media, advertising, and online education companies for a hedge fund within Fukoku Life New York and led sales for The Capital-Gazette, a large media and communications group now owned by Tribune Publishing. He has taught marketing, investing and English in five countries.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Familiarity with SEO
  • WordPress website (recommended)

Course Outline

  • How I Hit #1 on Google
    • The Complete Guide to SEO: Why This Course is Unique - 4:54
  • Page Speed
    • How a 2-Second Improvement in Site Speed = 100% Increase in Conversions - 2:42
    • A Very Simple Way to Make Your Site Run Faster - 4:52
    • A Few Notes & Alternatives for You
    • Make Your Site Load Faster for Anyone in the World - 2:34
    • A Free Service That Protects Your Site & Increases Site Speed - 4:25
    • Like Cookies for Your Website But Even Better - 5:10
    • This Will Massively Decrease Your Page Load Time - 1:58
    • Here's How Much Faster the Site Became - 4:21
    • What's Taking the Most Time to Load? Find Out Here - 2:41
  • Mobile-Friendly Websites
    • Mobile Friendly Sites - 2:51
    • Smushit Mobile Extra - 1:52
    • Mobile Font Size Viewport - 6:16
    • Keeping Your Site Light
    • Themes That Make Your Site Mobile-Friendly
    • Page Speed Checklist
  • Data & Analytics
    • Google Search Console - 3:28
    • XML Sitemaps - 4:52
    • Google Analytics Webmaster Link - 4:32
    • Bing Webmaster Tools - 3:29
  • Webpage Optimization
    • Matt Cutts on Hyphens vs. Underscores
    • Dashes on Default: This Plugin Does It All - 0:31
    • How to Add All of These Elements If You're Coding It Yourself
    • On-Page Factors - 8:58
    • Increase CTR & Meta Descriptions - 3:30
    • Alt Tags Title Length - 4:44
    • Canonical vs 301 Intro - 3:13
    • Matt Cutts on Duplicate Content
    • Canonical vs 301 - 2:27
    • 301s and Canonicals for All Other Types of Sites
    • Index Follow Intro - 2:27
    • Index Follow - 4:15
    • Internal Links - 5:42
    • Open External - 2:45
    • SEO Chat Internal External - 3:30
    • Site Audit Programs - 4:28
    • Website Analysis On Page Checklist
  • Keywords & Content
    • Keyword Intro - 4:22
    • Brainstorming - 2:39
    • Soovle, Uber, KWToolIO - 4:22
    • Synonyms Wiki - 2:17
    • Instant, Related Trends - 3:19
    • GKP - 4:18
    • Bing Keywords - 1:20
    • GKP Landing Page Display Planner - 3:31
    • Raven Tools - 2:58
    • Google Analytics - 3:38
    • Google Webmasters - 2:59
  • Long-Tail Keywords
    • Long Tail Intro - 3:14
    • Long Tail Pro
    • Forums Blogs - 6:01
    • Paid - WordT, Hit, SEMRush, Scrapebox - 6:04
  • Rank Checking & Organizing Your Post Ideas
    • Rank Checking - 4:00
    • Organizing Your Data Intro - 3:20
    • Organizing Your Data - 4:54
    • Keywords & Content Checklist
  • Backlinks
    • Link Intro - 5:33
    • Link Intro II - 6:16
  • High SEO-Visibility Backlinks
    • Wikipedia Links - 7:21
    • Wikipedia Part 2 - 2:39
    • HARO Combined - 5:22
    • Press Releases - 4:46
    • EDU, ORG GOV - 6:40
  • Even More Backlinks
    • SEO Book Toolbar - 2:04
    • Testimonials - 2:34
    • Affiliate Marketing - 2:28
    • Review Sites - 3:04
    • BuzzStream - 3:44
    • Blog Aggregators - 5:21
    • Legitimate Directories - 3:34
    • RSS Feed - 2:14
    • Business Directory Backlinks - 4:00
    • A Great Extension to Find Sites for Sale with a Ton of Existing Backlinks
    • Guest Posting - 2:10
    • Infographics and Images - 5:40
    • Copyscape Alerts - 3:59
    • TYNT CopyPaste - 3:08
    • Panguin, Alerts Disavow - 3:24
    • Link Building Checklist
  • Social Media
    • Social Media Intro - 1:05
    • Do This & Double Your Shares - 1:54
    • Do This & Triple Your Shares - 5:03
    • Then Do This & Go Viral - 5:50
  • Google
    • Put Your Local Business on the Map & to the Right of the Search Results - 2:45
  • Facebook
    • Facebook-1-Collecting-Likes-and-Shares - 3:49
    • Facebook-2-Posts - 1:27
    • Michael's Guide to FP Traffic
    • Facebook-2-Posts-Choosing-Images - 1:41
    • Facebook-3-Statistics - 0:50
    • Facebook Checklist
  • Pinterest
    • Pinterest Followers - 4:13
    • Pinterest-2-Repinning - 3:08
    • Twitter-3-Crafting-Tweets - 0:41
    • Pinterest-4-Statistics - 2:53
    • Pinterest-5-Image-Hover - 1:59
    • Pinterest Checklist
  • Twitter
    • Twitter-1-Gaining-Followers - 3:44
    • Twitter-2-Managing-Followers - 3:02
    • Twitter-2.5-Tweriod-buffer - 2:40
    • Twitter-5-Statistics - 3:18
    • Twitter Checklist
    • Characteristics of a Successful Tweet: What to Include for Maximum Visibility - 0:41
  • Thank You & Resources
    • Thanks So Much! - 0:49
    • Your Free Gift
    • Rand Fishkin's Presentation

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Lessons
31

65 Actionable Branding Strategies That Will Triple Your Profit

Learn the Uncommon Ways to Increase Sales, Put Your Brand on the Map, Get Free PR, Become a Celebrity to Your Audience & Go Viral

By Matt Jensen | in Online Courses

If you are starting a business or looking to revamp a current business, then this course is for you! You'll walk through 65 tactics on advertising, creating high-converting promotions, winning customers, establishing authority, creating viral names, getting paid speaking engagements, becoming the go-to resource for anything, and more. You'll also receive $175 worth of Google/Bing and Facebook advertising credits and a great interview with billionaire Lynda Resnick, founder of POM and Fiji Water.

  • Access 31 lectures & 1 hour of content 24/7
  • Create viral names, USPs & logos for your brand and products
  • Get publicity & advertising without spending a dime
  • Win customers for life with one extremely rare but simple strategy
  • Establish expertise & authority in just 6 weeks
  • Create high-converting promotions

Instructor

Matt Jensen is a partner and content creator at iMarket XL. In the past, he was head of SEO for Instituto Cultura Brasil, an international language institute and director of marketing for an investment fund. Prior to that, he researched media, advertising, and online education companies for a hedge fund within Fukoku Life New York and led sales for The Capital-Gazette, a large media, and communications group now owned by Tribune Publishing. He has taught marketing, investing and English in five countries.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • PC or Mac
  • Internet access required

Course Outline

  • First Section
    • BuzzBundleSetup - 1:10
    • Teaching - 1:13
    • OrganizingYourChannels - 3:37
    • Influencers - 7:40
    • Intro - 4:03
    • StartingtheConversation - 0:40
    • IntheNews - 4:21
    • PressReleases - 3:16
    • Logo - 5:19
    • BuzzBundle - 4:25
    • PromotionAdvice - 4:00
    • TargetingYourMarket - 4:32
    • InsidePressReleases - 4:53
    • Promotion - 3:27
    • NamesUSPs - 2:33
    • Testimonials - 1:44
    • TheHumanSide - 6:49
    • SpeakingOpportunities - 3:50
    • Marketing Apple
    • Legal Protection
    • Building Authority
    • Intro
    • Press Releases
    • The Human Side
    • Teaching
    • Targeting Your Market, Starting the Convo
    • Testimonials
    • Names & USPs
    • Logo
    • Celebrity Association
    • Promotion & Advice

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Lifetime
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2 hours
Lessons
57

Go Viral on 6 Social Media Marketing Platforms

Know the Secrets to Increase Fans, Engagement & Reach on YouTube, Facebook, Pinterest, Twitter, Quora & Linkedin

By Matt Jensen | in Online Courses

Social media changes fast, and so do the marketing trends related to it. This 2-hour course provides you with the most up-to-date social media marketing strategies to increase fans, engagement, and reach. This course covers more than 100 unique methods to increase profit, brand awareness, likes, shares, pins, upvotes, retweets and fan engagement on all of your social media networks. The course is also updated every month with new tactics and approaches so you're always up-to-date.

  • Access 57 lectures & 2 hours of lecture 24/7
  • Add thousands of fans & followers on 6 major social media platforms
  • Ensure readers & viewers share and like your content
  • Optimize your posts for maximum engagement
  • Turn YouTube videos into profitable leads
  • Improve SEO & search result rankings for your website
  • Grow your email list & turn every link into a sales opportunity

Instructor

Matt Jensen is a partner and content creator at iMarket XL. In the past, he was head of SEO for Instituto Cultura Brasil, an international language institute and director of marketing for an investment fund. Prior to that, he researched media, advertising, and online education companies for a hedge fund within Fukoku Life New York and led sales for The Capital-Gazette, a large media, and communications group now owned by Tribune Publishing. He has taught marketing, investing and English in five countries.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Basic familiarity with major social media platforms
  • WordPress blog or website (recommended)

Course Outline

  • YouTube
    • YouTube2.5TranscriptsUpload - 2:23
    • YouTube3IntroAfterEffects - 0:41
    • YouTubeGoogAnalytics - 0:55
    • YouTube0Intro - 1:05
    • YouTube1TDT - 0:48
    • YouTube6Cards - 3:40
    • YouTubeGoogAnalytics (1) - 4:06
    • YouTube8Subscribe - 3:13
    • YouTube5LowerThirds - 2:44
    • YouTube7.5HidingControls - 2:05
    • YouTube2Transcripts - 2:33
    • YouTube4Watermark - 0:58
    • YouTube7MusicandVideo - 0:57
  • Facebook
    • FacebookAdWalkthru - 4:52
    • Facebook-2-Posts - 1:27
    • Facebook-6-Login - 3:24
    • Facebook-2-Posts-Choosing-Images - 1:41
    • Facebook-3-Statistics - 0:50
    • Facebook-Adverts - 0:44
    • Facebook-1-Collecting-Likes-and-Shares - 3:49
    • Facebook - Viral Content Buzz - 4:58
    • Facebook0IntroReach - 3:36
  • Pinterest
    • Pinterest Sites - 4:51
    • Pinterest3Business - 2:13
    • Pinterest-2-Repinning - 3:08
    • Pinterest-5-Image-Hover - 1:59
    • Pinterest-1-Intro-Followers - 4:13
    • Pinterest-4-Statistics - 2:53
  • Twitter
    • Twitter - Click to Tweet - 2:53
    • Twitter4ImagesandCards - 1:52
    • Twitter-5-Statistics - 3:18
    • Twitter-3-Crafting-Tweets - 0:41
    • Twitter-2.5-Tweriod-buffer - 2:40
    • Twitter - Pay With a Tweet - 4:28
    • Twitter-2-Managing-Followers - 3:02
    • Twitter6Advertising - 1:54
    • TwitterLinkPlugApp - 3:31
    • Twitter-1-Gaining-Followers - 3:44
    • Twitter Login - 2:59
  • Quora
    • Quora - Introduction - 2:25
    • quora - the bot and the dope - 2:44
    • quora - writing responses - 4:52
    • quora - stats - 2:37
  • Linkedin
    • LinkedIn-Profile - 1:55
    • LinkedIn-2-Recos-Groups-and-Companies - 3:42
    • Pinterest
    • Facebook
    • Google+
    • YouTube
    • Twitter
    • Linkedin Alt
    • Quora
    • SumoMe Share - 3:58
    • Thank You - $150 Free - 0:46
    • Social Media Intro - 2:14
    • LinkedIn-Ads - 4:16
    • LinkedIn3Stats - 4:46

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Lessons
46

The Complete Facebook Ads Course: Beginner to Advanced

Grow Any Business Fast by Learning Facebook Marketing, Ad Retargeting, Remarketing & More

By Daragh Walsh | in Online Courses

Because of their low cost, amazing targeting options, and huge reach, there's never been a faster and more predictable way to grow a business online than by using Facebook Ads. All you need is $5, and this course will take you step-by-step from creating your first ad to designing an advanced campaign. You'll skip the common mistakes that cost beginners and get up to speed fast.

  • Access 44 lectures & 5 hours of content 24/7
  • Learn how to take advantage of advanced features like the Facebook Pixel
  • Cover lead ads, video ads, Instagram ads & more in detail
  • Explore retargeting
  • Discuss custom audiences & lookalike audiences
  • Create dynamic & collection ads for e-commerce
  • Discover how to use the power editor & business manager

Instructor

More than 90,000 students have taken Daragh Walsh's courses, leaving more than 9,000 top-rated reviews. As a Google Certified Marketer, Daragh has worked with Amazon, Hertz, Callaway Golf and grown his own successful business online. He teaches proven marketing strategies that are designed to make an impact and increase your income. He is based in Ireland and loves connecting with people all over the world.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • A Facebook Business Page or Admin Rights

Course Outline

  • Introduction
    • Course Overview - Go from Beginner to Advanced! - 6:03
  • Facebook Ads for Beginners
    • 7 Keys to Facebook Advertising Success - 17:32
    • Facebook Ad Examples - 18:28
    • How to Set Up an Advertising Account - 6:27
    • Boost Post vs. Ads Create Tool vs. Power Editor - 7:42
    • Key Ad Policies (Facebook & Instagram) - 6:30
    • Facebook Ad Structure - 2:04
    • Create Your First Ad - Choose a Campaign Objective - 8:02
    • Targeting by Location & Demographics - 10:51
    • Targeting By Interests - 5:54
    • Targeting By Behaviours & Connection - 3:32
    • Ad Placements - 3:39
    • Budgets - 8:24
    • Ad Creative - 6:35
    • Tips to Write a Winning Ad - 8:25
    • Place Ad Order - 1:59
    • Key Advertising Terms - 2:57
    • Ad Reporting - 4:41
    • How to View Your Billing Summary - 1:15
  • Facebook Ads for Intermediates
    • Facebook Pixel - 11:46
    • How to Install the Facebook Pixel for Apps
    • Website Custom Audiences - 5:38
    • Email List Custom Audience
    • Page Engagement Custom Audiences - 4:14
    • Video Views Custom Audience
    • Lookalike Audiences - 5:37
    • Page Likes With Custom Audiences - 10:00
    • Video Ads - 11:35
    • Lead Ads
    • Instagram Ads - 8:49
    • App Install & Engagement Ads - 9:08
    • Dynamic Ads For Ecommerce - 9:52
    • Collection Ads for Ecommerce - 12:35
    • Canvas Ads - 8:00
    • Offer Claim Ads - 9:29
    • Local Awareness Ads - 14:09
    • Event Response Ads - 9:41
  • Advanced Facebook Advertising
    • Power Editor - 6:18
    • Easy Split Testing with Power Editor - 3:51
    • Bulk Manage with Power Editor - 6:49
    • Business Manager - 8:05
    • Solved: Do I need to use Business Manager?
    • Business Manager - Roles & Permissions - 4:52
    • Custom Conversions and Standard Events - 6:58
    • Facebook Marketing Partners (FMP's) - 8:43
    • How to Start a Facebook Ads Business - 12:07

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23 hours
Lessons
247

The Complete Digital Marketing 12-in-1 Course

Take on Every Facet of Digital Marketing with 38 Hours of Training in SEO, Social Media Marketing, Copywriting & More

By Daragh Walsh | in Online Courses

Get down to brass tacks with this proven formula to grow a business (your own, or the one you work at) fast! Digital marketing is one of the most important aspects of companies of all sizes, but especially in smaller and mid-sized ones. This massive course combines twelve courses to give you almost 40 hours of lectures, quizzes, and hands-on practice with the most important digital marketing tools available. From SEO to Google AdWords, you'll get a complete education in building a powerful, profitable campaign that will set either your business or your resume apart.

  • Access 247 lectures & 23 hours of content 24/7
  • Explore marketing fundamentals & best practices of market research
  • Create your own WordPress website & get email subscribers fast
  • Write copy that sells & increases search engine traffic
  • Learn social media marketing techniques for YouTube, Facebook & Twitter
  • Become an authority on Quora marketing
  • Design a data-driven approach to growth w/ Google AdWords & Analytics

Instructor

More than 90,000 students have taken Daragh Walsh's courses, leaving more than 9,000 top-rated reviews. As a Google Certified Marketer, Daragh has worked with Amazon, Hertz, Callaway Golf and grown his own successful business online. He teaches proven marketing strategies that are designed to make an impact and increase your income. He is based in Ireland and loves connecting with people all over the world.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • PC or Mac
  • Internet access required

Course Outline

  • Introduction
    • Welcome! - 2:20
    • Tip: Watch the Course at 2x Speed
    • Digital Marketing Demystified - 4:52
    • 5 Best Digital Marketing Tools to Grow a Business - 10:20
  • Market Research
    • Market Research Intro - 2:04
    • How to Set Up a Market Research Survey with Google Forms - 6:25
    • How to Get Responses to Your Survey - 10:10
    • How to Analyse Your Survey Results - 8:20
    • How to Get Valuable Feedback Without Sending a Survey - 9:03
    • Market Research - Assignment
  • Set Up a Website
    • Set Up This Site In Less Than 1 Hour - 1:16
    • Why Use Wordpress vs. Wix, Weebly, Squarespace etc. - 4:27
    • WordPress.com vs.WordPress.org
    • Free Domain & 60% Off Hosting - 8:02
    • WordPress Installation
    • Verify WHOIS Information [IMPORTANT]
    • How to Add Pages, Posts, Menus, Widgets & More! - 10:35
    • How to Add a Premium Wordpress Theme - 12:18
    • Wordpress Security & Plugins - 4:22
    • How to Activate Your Free SSL Certificate in 1-Click - 4:26
    • How To Set Up an Email Address That Uses Your Domain - 3:44
    • Assignment - Set Up a Website
  • Email Marketing
    • Why Market Your Business with Email? - 4:41
    • Mailchimp Account Setup - 6:15
    • Add Opt-Ins & Pop Ups to Your Website for Free - 6:49
    • Collect Emails Without a Website - 2:02
    • Create an Email Campaign with Mailchimp - 9:20
    • Write Email Subject Lines That Get Opened - 8:17
    • Email Marketing Analytics - 6:08
    • Email Marketing Assignment
  • Copywriting
    • What is Copywriting? - 0:24
    • The “AIDA” Formula - 5:28
    • 11 Tips for Writing Magnetic Headlines - 9:17
    • How to Flip Features Into Benefits - 4:06
    • 5 Tips to Create an Irresistible Call to Action (CTA) - 7:44
    • How to Write Like Your Customers Talk - 2:24
    • Assignment - Copywriting
  • Search Engine Optimization (SEO)
    • Project: Complete this 26-Point SEO Checklist - 2:31
    • An Overview of SEO - 11:23
    • 5 SEO Metrics to Measure SEO Performance - 7:22
    • How to SEO Optimise Your Homepage - 8:43
    • How to Verify Your Website in The Google Search Console - 3:54
    • How to Improve Website Performance & Speed - 10:58
    • How to Take the Google Mobile Friendly Test - 2:38
    • How to Do Keyword Research: Steps & Strategy - 6:43
    • How to Quickly Brainstorm 1000's of Keyword Ideas - 15:44
    • How to Narrow Down Your Keyword List using Google Keyword Planner - 11:12
    • How to Assess Keyword Competition & Choose Target Keywords - 6:16
    • How to Write Title Tags Search Engines Love - 10:26
    • How to Skyrocket Clickthrough Rate with Meta Descriptions - 3:27
    • How to Appear in the Google Image Search Results - 5:20
    • Copy Optimization: Headings Tags, Outgoing & Internal Links etc. - 5:44
    • The Types of Backlinks That Really Matter and How to Get Them - 9:24
    • How to Maximise Links for Your SEO Campaigns - 3:48
    • How to Create Content That Generates Links & Social Shares on Autopilot - 10:58
    • How to Leverage Authority Websites and Top of the Search Results - 4:31
    • Student Q&A #1 - 15:04
    • Student Q&A #2 - 15:16
    • Local SEO: How to Rank Your Local Business in Google - 23:18
    • Taking Action: Follow the 26 Point SEO Checklist! - 1:39
  • Youtube Marketing
    • YouTube Marketing Overview - 0:47
    • YouTube Marketing Strategy - 6:27
    • YouTube Competitor Analysis - 6:39
    • YouTube Keyword Research - 12:30
    • YouTube Account Setup - 1:34
    • How to Revert to Creator Studio Classic
    • YouTube Account Optimisation - 4:31
    • YouTube Banner - 3:37
    • YouTube Channel Tags - 1:21
    • YouTube SEO - 6:50
    • Enable Custom Thumbnails - 2:10
    • YouTube Thumbnails - 7:20
    • YouTube Cards - 4:33
    • YouTube Comments - 4:25
    • Manage Multiple YouTube Accounts - 2:10
    • YouTube Monetisation - 5:02
    • YouTube VidIQ (Free Tool) - 5:21
    • YouTube - Increase Subscribers by 400% - 1:30
    • YouTube Ads - 4:40
    • YouTube Analytics - 22:48
    • YouTube Assignment
  • Facebook Marketing
    • Why Market Your Business on Facebook - 7:12
    • Facebook Page Setup - 3:33
    • Facebook Icon - 7:00
    • Facebook Cover Image - 6:22
    • Facebook Page Description - 2:19
    • Facebook - What to Post? - 6:21
    • 8 Tactics To Get Your First Page Likes - 10:46
    • Secret Way to Boost Page Likes - 4:57
    • Facebook Competitions - 5:47
    • Facebook Groups - 5:14
    • Facebook Live - 5:02
    • Manage Multiple Facebook Pages - 2:57
    • Facebook Comments & Reviews - 7:28
    • Facebook Insights - 13:37
    • Solved: What's the difference between like/follows, fans/followers?
    • Facebook Assignment
  • Twitter Marketing
    • Twitter Marketing - What You Will Learn? - 0:46
    • Twitter Profile Setup - 2:52
    • Twitter Accounts to Follow - 4:23
    • Twitter Profile Optimisation - 8:51
    • Twitter Features - 8:16
    • Twitter - What to Post? - 11:46
    • Twitter Followers - 4:04
    • Twitter Hashtags - 3:26
    • Twitter Polls - 5:44
    • Pinned Tweets - 3:22
    • Twitter Customer Acquisition - 6:39
    • Twitter @Mention Influencers - 5:51
    • Twitter on Your Website - 2:36
    • Twitter Analytics - 5:54
    • Twitter Assignment
  • Quora Marketing
    • Why Market Your Business on Quora? - 1:20
    • Quora Marketing Strategy - 5:22
    • Quora Account Setup - 2:05
    • Quora Account Optimisation - 3:22
    • Build a List of Questions to Answer - 6:44
    • Solved: Why is Quora hiding the question stats field?
    • Format Your Answers for Maximum Clicks - 8:35
    • Quora Promotion - 3:11
    • Find Blog Post Ideas with Quora - 4:47
    • Quora Business Page Setup - 3:28
    • Quora Analytics - 5:59
    • Quora Assignment
  • Google AdWords / Ads
    • Why Market Your Business with Google Ads? - 5:46
    • How Google Ads Works - 8:06
    • Analyze Your PPC Competition - 6:26
    • Google Ads Account Setup - 1:06
    • Select the Right Campaign Type - 4:29
    • Determine Bids & Budgets - 4:24
    • Target Your Audience - 4:07
    • Advanced Campaign Settings - 3:48
    • Choose Profitable Keywords - 13:59
    • Write Ads That Grab Attention - 5:42
    • Google Ads Assignment
  • Google Analytics
    • Introduction - 1:58
    • Google Analytics Glossary - Top 50 Terms
    • Google Analytics Overview - 6:35
    • Google Analytics Demo Account
    • How to Set Up Google Analytics & Install the Tracking Code On Your Website - 5:41
    • How Google Analytics Works - 4:57
    • How to Add Backup Views - 3:05
    • How to Add Filters to Reporting Views - 2:39
    • How to Set Up Goals in Google Analytics - 6:07
    • How to Set Up Ecommerce Tracking in Google Analytics - 4:09
    • Main Tools for Analysis - 10:59
    • How to Analyse Real Time Reports - 4:01
    • How to Analyze Audience Reports - 9:25
    • How to Analyze Acquisition Reports - 6:25
    • How to Analyze Behaviour Reports - 5:09
    • How to Analyse with Segments - 4:39
    • How to Track Marketing Campaigns with Campaign Tagging - 3:34
    • Campaign Tagging Example
    • How to Use Benchmarking Reports to Grow a Business - 9:51
    • How to Set Up Custom Dashboards for In-Depth Analysis - 6:02
    • How to Set Up Event Tracking in Google Analytics - 6:50
    • Goal Value: Rule of Thumb for Assigning Dollar Amounts
    • How to Set Up Custom Alerts For Traffic Spikes/Drops - 3:15
    • How to Remove Spam Traffic from Google Analytics - 2:41
    • Use Machine Learning to Understand Your Data (Analytics Intelligence) - 6:50
    • How to Manage Multiple Google Analytics Accounts - 1:54
    • How to Link Google Adwords to Google Analytics - 1:39
    • Next Steps
  • Bonus : Instagram Marketing
    • New Feature: Shopping on Instagram - 3:04
    • How to Get Reposted By Top Instagram Accounts - 7:39
    • How to Create a Instagram Business Account - 5:07
    • How to Learn From Top Influencers - 5:32
    • How to Add a Profile Image - 7:29
    • How to Optimise Your Instagram Bio - 6:06
    • How to Create Original Instagram Content - 6:21
    • How to Repost on Instagram - 5:11
    • How to Get Your First Instagram Followers - 6:08
    • How to Increase Visibility with Hashtags - 6:59
    • How to Grow with Instagram Stories - 7:38
    • How to Remove Spam from Instagram - 3:49
    • How to Grow with Instagram Analytics - 4:06
    • Next Steps
  • Pinterest Marketing
    • Why Market Your Business on Pinterest? - 11:02
    • Pinterest Account Setup - 1:52
    • Pinterest Accounts to Follow - 5:05
    • Pinterest Account Optimisation - 7:56
    • Pinterest Account Verification - 3:16
    • Pinterest Boards - 11:33
    • Pinterest Followers - 2:18
    • Pinterest Chrome Extension (Free) - 3:38
    • Pinterest Graphics - 5:41
    • Next Steps
  • LinkedIn Marketing
    • Linkedin Account Setup & Optimisation - 17:03
    • Linkedin Connections Hack - 4:24
    • Linkedin InMail Hack - 2:40
    • Linkedin Viral Posts - 4:45
    • Linkedin Blog Traffic - 6:27
    • Linkedin Groups - 4:44
    • Linkedin Company Page Setup - 8:24
    • Linkedin Ad Credits ($50 Free) - 1:34
    • Next Steps
  • Facebook Ads
    • 7 Keys to Facebook Advertising Success - 17:32
    • Facebook Success Stories - 18:28
    • How to Set Up An Advertising Account - 6:27
    • Boost Posts vs. Ads Create Tool vs. Power Editior - 7:42
    • Key Ad Policies (Facebook & Instagram) - 6:30
    • Facebook Ad Structure - 2:04
    • Create Your First Ad - Choose a Campaign Objective - 8:02
    • Targeting by Location & Demographics - 10:51
    • Targeting By Interests - 5:54
    • Targeting By Behaviours & Connection - 3:32
    • Ad Placements - 3:39
    • Budgets - 8:24
    • Ad Creative - 6:35
    • Tips to Write a Winning Ad - 8:25
    • Place Ad Order - 1:59
    • Key Advertising Terms - 2:57
    • Ad Reporting - 4:41
    • How to View Your Billing Summary - 1:15
    • Facebook Pixel - 11:46
    • How to Install the Facebook Pixel for Apps
    • Website Custom Audiences - 5:38
    • Email List Custom Audience - 6:12
    • Page Engagement Custom Audiences - 4:14
    • Video Views Custom Audience - 6:30
    • Lookalike Audiences - 5:37
    • Page Likes With Custom Audiences - 10:00
    • Video Ads - 11:35
    • Lead Ads - 13:01
    • Instagram Ads - 8:49
    • Dynamic Ads For Ecommerce - 9:52
    • Collection Ads for Ecommerce - 12:35
    • Canvas Ads - 8:00
    • Offer Claim Ads - 9:29
    • Local Awareness Ads - 14:09
    • Event Response Ads - 9:41
    • Power Editor - 6:18
    • Easy Split Testing with Power Editor - 3:51
    • Bulk Manage with Power Editor - 6:49
    • Business Manager - 8:05
    • Solved: Do I need to use Business Manager?
    • Business Manager - Roles & Permissions - 4:52
    • Custom Conversions and Standard Events - 6:58
    • Facebook Marketing Partners (FMP's) - 8:43
    • How to Start a Facebook Ads Business - 12:07
    • Next Steps
  • App Marketing
    • App Store Market Research - 6:35
    • 43 Ways To Promote Your App
    • Facebook Ads : App Install & Enggagement Ads - 9:08
    • Google Ads : App Install & Engagement Ads - 2:12
  • Conclusion
    • Next Steps: Delve Deeper in Digital Marketing (Discounts to other courses)
  • Old Content
    • Access Old Content

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Access
Lifetime
Content
1 hours
Lessons
15

Google SEO for Images: Massive Growth Marketing Made Easy

See How Image SEO Gets a Lot of Traffic Instantly & Have Your Website Surface Result Pages

By Daragh Walsh | in Online Courses

When you hear people talk about SEO, they rarely mention image SEO. TA comprehensive SEO campaign includes a strategic plan for curating images that resonate with your audience while remaining relevant to your content. In this course, you will learn 3 new ways to get traffic to your website and give your page a boost.

  • Access 15 lectures & 1 hour of content 24/7
  • Know how Google ranks images in its search engine
  • Learn how to SEO optimize your images for Google
  • Start your own image marketing campaign

Instructor

Zach Miller has helped double the sales of multiple 6 and 7-figure businesses through sales funnels. Zach Miller also teaches on various topics that he's used in his 10+ years in online marketing: email marketing, SEO, WordPress, video marketing, and all things entrepreneurship and business ownership.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • PC or Mac
  • Internet access required

Course Outline

  • The Course
    • Intro - 1:01
    • Traditional SEO vs Image SEO - 4:38
    • What is EXIF Data and How to Remove It - 8:21
    • Image File Size Optimization - 11:16
    • JPG vs PNG - 1:47
    • GIF Images - 2:26
    • Captions for Conversion Optimization - 5:49
    • Name and ALT SEO - 4:36
    • Adding ALT Tags to Images - 1:13
    • Create a Sitemap for Images - 3:57
    • Using KW Planner - 6:10
    • The Goal of Image SEO - 4:05
    • Google Image Off-Page SEO - 6:34
    • WP Fastest Cache Settings - 5:00
    • WordPress Cache Speed Test - 1:03

View Full Curriculum



Terms

  • Unredeemed licenses can be returned for store credit within 15 days of purchase. Once your license is redeemed, all sales are final.