The 2022 Social Media & Digital Ads Certification Bundle

This course will teach you the secrets of Social Media Marketing. What is social media and what are the seven most common types of social media? Learn about the importance of bookmarking, consumer reviews, and blogging in social media. Learn about social media stats and the world's most popular social networking sites. Understand the impact of positive reviews, Instagram stories, and influencers on your business. Learn how to develop an effective and powerful Social Media Marketing strategy for your business. By the end of this course, you should be able to understand the importance of building an audience persona for social media.

• Access 9 lectures & 1 hour of content 24/7
• Know what social media is & its 7 common types
• Understand the role of bookmarking, consumer reviews, & blogging in social media
• Learn about social media stats & the world's most popular social networking sites
• See the impact of positive reviews, IG stories, & influencers on your business
• Know why you or your business should use social media marketing
• Build an audience persona for social media
• Learn the dos & don'ts of social media

This course will teach you On-Page search engine optimization (SEO) from beginners to the strategic level. Learn what is on-page SEO & when it should be done. The 12 common factors of On-Page SEO are covered inside the course curriculum. Learn the importance of Search Engine Console in SEO with a detailed explanation. Get familiar with how you can configure the Google search console for your own website. Learn key On-Page SEO components like; Website structure, internal linking, page load speed & image optimization. Get familiar with the importance of Mobile Friendliness & Page Structure in SEO content. Learn about Keyword Evolution & Content Optimization. Grab the knowledge on how Search Intent plays a significant role in Keyword ranking.

• Access 13 lectures & 1 hour of content 24/7
• Learn what is on-page SEO
• List down the 12 common on-page SEO factors
• Learn the importance of Google Search Console
• Configure Google Search Console for your website
• Learn website structuring & internal linking
• Learn the importance of mobile-friendliness & page structure in SEO content
• Learn about keyword evolution & content optimization
• Focus on keyword optimization, title, meta, & alt text

This course will teach you the On-Page search engine optimization (SEO) from beginners to strategic level. Learn what is on-page SEO & when it should be done. The 12 common factors of On-Page SEO are covered inside the course curriculum. Learn the importance of Search Engine Console in SEO with a detailed explanation. Get familiar with how you can configure the Google search console for your own website. and grab the knowledge on how Search Intent plays a significant role in Keyword ranking.

• Access 9 lectures & 1 hour of content 24/7
• Learn what is on-page SEO & when it should be done
• Understand the importance of Search Engine Console in SEO
• Get familiar with how you can configure Google search console for your own website
• Learn key On-Page SEO components like; Website structure, internal linking, page load speed & image optimization
• Get familiar with the importance of Mobile Friendliness & Page Structure in SEO content
• Learn about Keyword Evolution & Content Optimization

This course will teach you about the role of websites in digital marketing. Without a website, your online identity is incomplete. Discover why you, as a business owner or entrepreneur, require a website. Learn why websites boost a brand's credibility. You will also learn the significance of eye tracking in content optimization and CTA improvement. The importance of visuals for websites is discussed in detail in the course. The course curriculum explains the F-shaped reading pattern. Discover the elements that go into creating a powerful and effective website. Learn how to create your website content strategy with examples.

• Access 11 lectures & 1 hour of content 24/7
• Understand the role of websites in digital marketing
• Learn why websites increase the credibility of a brand
• Know the importance of eye tracking for content optimization & improving CTA
• Know the necessary ingredients for creating a powerful, effective website
• Give direction to visitors for clear communication

This course will teach you how to leverage organic & paid marketing tools to become successful on Instagram. The power of Instagram for business with the help of statistics is covered. Learn the best practices for profile & post optimization for maximum results. Learn how to create your business content strategy. You will learn how to plan Instagram content through paid and free tools for effective management. The science of the Instagram hashtag is included inside. In the second section of this course, students will get a step-by-step guide for creating powerful, effective, and result-oriented ads on Instagram.

• Access 13 lectures & 1 hour of content 24/7
• Create an Instagram profile
• Learn Instagram content strategy & publish a calendar
• Learn the best practices in content creation with examples
• Plan your Instagram content
• Learn the science behind hashtags

Getting on the Twitter trend panel is a dream of every brand or company. Curious to know why? Because when your campaign trends on Twitter panel you as a brand get huge outreach. The majority of influencers, organizations, media stars & politicians use Twitter as a communication medium. So trending on Twitter can give brands a lot of success. In this course, students will learn a successful formula for creating trends on Twitter. All the major factors of trend creation will be revealed with examples. After the end of this course, you will be in a position to execute a trend strategy for your brand for maximum outreach.

• Access 10 lectures & 1 hour of content 24/7
• Learn the importance of the Twitter trend
• Learn how Twitter updates influence Trend Algo
• Get the factors that affect the Twitter trend
• Learn the importance of hashtags
• Learn how to select unique hashtags for campaigns
• Learn how to select influencers
• Learn the science behind countrywide tweets & links
• Learn how devices, IP, & tweets ratio impacts the trending activity

The course curriculum is divided into four major sections. The first section covers the basic details of Google search ads. Broad, match, phrase, exact & negative keyword theory is covered in detail with examples. The second section lectures are on how to create search ads by using different options to create the best campaign. Best practices for writing compelling ads are covered with examples. Campaign & ad template concepts are included in course lectures. The third section covers topics on quality score, ad rank & measurement. Google Ads sales funnel, ad ranking calculation & ad reporting, and measurement is covered inside. In the last section, students will learn the best practices for creating & running powerful display and discovery ads.

• Access 18 lectures & 2 hours of content 24/7
• Get more leads, sales, & website traffic
• Create search ads by using different options to create the best campaign
• Write compelling ads are covered with examples
• Learn the best practices for creating & running powerful display and discovery ads

Google Ads are the best source to reach a targeted audience and help your business grow in the internet world. The Google Ads Intro program helps entrepreneurs to take the business to the next level by adopting the right strategy that Google has given to the business.

This course is divided into three sections. The first section covers the fundamental Google Ads lectures, such as why advertisers should use Google Ads and what the main benefits of using this platform are. The second section contains lectures on Google Ads profit calculator. Students will learn the direct sale and funnel sale strategies with examples using a profit calculator. The final section provides a detailed overview of the Google Ads dashboard. Students will also learn about ad policies and how to create an account.

• Access 8 lectures & 1 hour of content 24/7
• Understand why advertisers should utilize Google Ads
• Know the key benefits of using this platform
• Learn the direct sale & funnel sale strategies through a profit calculator with examples
• Get familiar with ad policies & account creation