Strategic Planning & Analysis for Marketing

1 Course & 1 Hour
You save 99% -

What's Included

Strategic Planning & Analysis for Marketing
  • Certification included
  • Experience level required: Beginner
  • Access 9 lectures & 1 hour of content 24/7
  • Length of time users can access this course: Lifetime

Course Curriculum

9 Lessons (1h)

  • An Introduction to Strategic Planning
    An Introduction to Strategic Planning8:25
  • Development of a Strategic Plan
    Development of a Strategic Plan15:12
  • Strategic Planning for Marketing
    Strategic Planning for Marketing8:00
  • Strategic and Marketing Analysis
    Strategic and Marketing Analysis9:25
  • Internal Analysis
    Internal Analysis15:54
  • External Analysis
    External Analysis15:02
  • Market Segmentation, Targeting and Positioning
    Market Segmentation, Targeting and Positioning11:54
  • Approaches to Customer Analysis
    Approaches to Customer Analysis15:08
  • Approaches to Competitor Analysis
    Approaches to Competitor Analysis15:58

Strategic Planning & Analysis for Marketing

Skill UP

Skill Up LLC

Skill Up is an online learning establishment that seeks to promote the learning experience related to knowledge in the latest and proficient fields. They've been working over a decade to make themselves the most adequate in terms of courses and depth of information. They have expanded their international presence, and already have more than 80,000 students who have benefited from their service. Skill Up exists to help learners achieve the result they seek from training, understanding their circumstances and aspirations, accompanying them on their journey and celebrating the accumulated and shared value of education in a converging and increasingly smaller world.


Looking to gain the skills to develop a well-crafted, constructive marketing plan for your business? Then the Strategic Planning and Analysis for Marketing course is perfect for you. This step-by-step training course has been designed by industry experts, taking you through the strategic planning process in detail. You will gain the fundamental skills and knowledge needed to generate more sales for your business. It provides in-depth training and guidance on how to define your vision, creates a mission statement, performs a SWAT analysis, and much much more.

  • Access 9 lectures & 1 hour of content 24/7
  • Gain fundamental skills & knowledge on strategic planning and analysis
  • Generate more sales for your business
  • Get in-depth training & guidance on how to define your vision
  • Create a mission statement
  • Perform a SWAT analysis


Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Certificate of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner


  • Any device with basic specifications


  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.
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