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27.0 hours
Lessons
321

Digital Marketing Master Class

Grow Your Business with Content, Social Media, Email, Paid Marketing, & More

By Phil Ebiner | in Online Courses

This massive educational track combines 23 individual courses into one super course that will teach you all things digital marketing! Throughout the entire course, you'll take action, learn the proper techniques and strategies, how they're used in the real world, and how to utilize them yourself. Digital marketing is the present and future of the ad space, and this course covers everything from social media and content marketing to email, paid marketing, and more.

4.4/5 average rating: ★ ★ ★ ★

  • Access 321 lectures & 27 hours of content 24/7
  • Discuss branding, websites, email marketing, blogging, copywriting, & more
  • Become adept at SEO
  • Explore video marketing on YouTube
  • Master Facebook pages, groups, ads, & more
  • Delve into marketing secrets on Google, Twitter, Instagram, Pinterest, LinkedIn, & Periscope
  • Grow your own business, land a job in marketing, or help a client increase their business
Phil Ebiner | Top-Rated Instructor, 2 Million+ Students
4.6/5 Instructor Rating: ★ ★ ★ ★

Phil Ebiner's passion is inspiring people through online courses. Since 2012, over 100,000 students have taken his online courses. He graduated with a Bachelor's Degree in Film and Television Production from Loyola Marymount University, Los Angeles. Over the past 5 years, he's shot and edited thousands of videos that have played everywhere from the movie screen and television to film festivals and YouTube.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Your First Program
  • Welcome
    • Welcome! Let's Do This! - 1:32
    • DOWNLOAD: The Ultimate Guide to Content Marketing
    • Learn Our Digital Marketing System in 10 Minutes - 9:27
    • Course Roadmap: Where Should You Start?
  • Define Your Business & Target Audience
    • Define Your Purpose - 4:03
    • CASE STUDY: 3 Brand's Purpose - 5:25
    • Positioning Your Brand - 4:06
    • CASE STUDY: Amazon and Harley Davidson Positioning - 3:05
    • Unique Selling Proposition - 6:01
    • Personality: What's Yours? - 1:49
    • CASE STUDY: 3+ Brands Show Their Personality - 6:54
    • Find Your Audience - 4:57
    • Validate Your Business - 8:30
    • CASE STUDY: Phil Surveys His Audience
    • Supplemental Reading List
  • Brand Identity
    • Brand Identity - 2:27
    • CASE STUDY: 3 Company Styles - 4:43
    • Tools for Creating Graphics - 7:39
    • Brand Assets: Links to Helpful Resources
    • Learn Canva in 10 Minutes - 10:35
    • Photoshop Resources
    • Learn Photoshop in 30 Minutes - 26:10
    • Supplemental Reading List
  • Websites
    • Website Tools & Why I Use WordPress - 3:39
    • Choose Your Domain Name - 5:28
    • Intro to WordPress Course Lessons - 1:15
    • Purchase Hosting and Install WordPress - 5:59
    • Navigating WordPress - 6:06
    • Install and Activate Themes - 6:34
    • 1.7 Add a Static Home Page - 4:09
    • Editing a Page & Change the Site Title - 17:05
    • Add and Edit a Menu - 5:41
    • Publishing website - 1:41
    • Writing a New Post & Organizing Your Blog - 9:12
    • Blog Page Design - Excerpts vs Full Content - 1:00
    • YouTube Videos - 3:44
    • Customize the Sidebar - 4:47
    • Add Images to Sidebar - 4:58
    • Facebook Like Widget - 2:27
    • Adding a Site Icon - 1:47
    • Add Site Icon with a Plugin - 2:25
    • Make Your Website Responsive and Mobile Friendly - 3:27
    • Customize Footer Information - 3:28
    • Find, Install, and Activate Plugins - 7:19
    • Backing Up Your Website - 4:47
    • Securing Your Site from Attackers - 4:51
    • Make Your Site SEO Friendly - 5:37
    • Make Your Website Faster - 4:33
    • See your Google Analytics in WordPress - 5:06
    • Block Spam with Akismet - 3:13
    • WordPress Commenting Systems _ Plugins - 5:07
    • Secure Contact Forms in WordPress - 7:07
    • Pretty Link Redirects & Link Shortener - 2:58
    • Editorial Calendar - 2:00
    • Free Email Marketing in WordPress - 10:58
    • Add Social Sharing Buttons - 6:51
    • Add a Welcome Mat to Increase Opt-Ins - 3:23
    • 3 Ways to Increase Opt-Ins with Sumo - 3:50
    • What Pages Do You Need? - 8:42
    • Design a Home Page that Works - 8:54
    • The Start Here and About Page - 6:15
    • The Resource Page - 5:39
  • Email Marketing
    • Easy Email Marketing Funnel - 6:51
    • Email Marketing Tools - 4:09
    • Lead Magnets - 7:26
    • Where to put opt-in forms - 5:34
    • Segmenting and Tagging Your Subscribers - 5:10
    • Email Sequences - 13:06
    • Better Email Subject Lines - 3:54
    • Case Study - 100 Subscribers in Less Than 1 Week - 5:32
    • Using Analytics to Improve Emails - 7:05
    • Supplemental Reading List
  • Copywriting and Blogging
    • Copywriting Basics - 2:19
    • A.I.D.A. - 5:31
    • Case Study of a Sales Page - 8:14
    • 10 Commandments of Copywriting - 6:42
    • Write Better Headlines - 5:21
    • Write Quality Articles - 6:17
    • Optimize Your Website SEO - 5:23
  • YouTube
    • Intro to YouTube - 6:39
    • Case Study - YouTube Sales Funnel - 4:43
    • YouTube SEO - Watch Time vs. Views - 3:33
    • Keyword Research for YouTube Videos - 5:39
    • Start Your New Channel - 2:59
    • Channel Art and Icon - 7:23
    • Channel Description - 2:41
    • Customize Your Channel Design - 4:26
    • Add a Channel Trailer - 2:29
    • YouTube Channel Settings and Verification - 6:34
    • Upload Defaults, Featured Content, and Channel Branding - 6:01
    • Uploading Videos + Titles, Tags, Description - 11:41
    • Cards and End Screens - 7:53
    • Use YouTube Analytics to Grow Your Channel - 6:08
    • Quickly Respond to Fans with the Community Tab - 2:17
    • Live Streaming with YouTube Live - 4:07
    • Free Music on YouTube - 1:37
    • Create a YouTube Ad - 5:09
    • Spy on Competition with Social Blade - 4:02
  • Video Marketing
    • Intro to Video - 3:36
    • Video Equipment for Beginners - 8:28
    • Tools to Make Your Videos More Pro - 4:02
    • Structure a Video that Sells - 4:19
    • Intro to Video Production Bootcamp - 1:04
    • What Makes a Great Video - 3:17
    • What Type of Video Should You Make - 2:47
    • Come Up with Great Video Ideas - 5:05
    • Plan Your Video - 3:30
    • The Pre-Production Checklist - 4:04
    • Equipment Recommendations - 1:34
    • Camera Options - 6:00
    • Microphone Options - 4:37
    • Lighting Options - 1:55
    • Editing Tools - 2:11
    • Exposing Your Shot - 5:25
    • Compose Your Shots - 4:25
    • Filming Yourself - 1:09
    • Getting the Right Shot - 3:43
    • Choose a Background - 2:32
    • My Office Video Setup - 2:54
    • Exposing with DSLR and Mirrorless Cameras - 6:31
    • Focus with DSLR and Mirrorless Cameras - 2:35
    • Stabilize Your Shots - 2:57
    • Know Your Lenses - 3:35
    • Shoot with your Smartphone - 5:10
    • Shoot with Your Webcam - 5:49
    • Record Great Screencast Videos - 4:20
    • Choose the Right Microphone - 3:21
    • Record Better Audio in Any Environment - 1:27
    • Lavalier Microphones - 2:47
    • Shotgun Microphones - 0:55
    • Recording Audio with Your Computer - 1:33
    • Why We Light - 1:03
    • Use Natural Light - 4:14
    • Three Point Lighting - 7:26
  • Facebook Groups
    • Intro to Facebook Groups - 2:19
    • Create Your Group - Walk Through - 11:26
    • Tips for a More Engaged Facebook Group - 8:24
    • Scheduling Posts, Live Video, and More - 3:34
  • Facebook Pages
    • Why Facebook Pages are Important for your Business - 1:09
    • Creating a Stunning Facebook page for your business - 8:57
    • Adding Essential information to your Facebook Page - 10:39
    • Selecting your Profile Image - 4:29
    • Creating Professional Facebook Cover Image for your Pages - 12:03
    • Creating a captivating Facebook Page Description using the absolute Best Keywords - 2:42
    • Getting your Facebook Page Username - 2:45
    • Setting up your Facebook Page Target Audience - 6:48
    • Facebook Page Apps to increase fans engagement - 8:05
    • Top 9 Ways to Monetize your Facebook Page - 11:58
    • Exploring Publishing tools
    • Scheduling Facebook posts - 4:43
    • Facebook Call-To-Action Button - 9:28
    • How to spy your competitors on Facebook - 11:01
    • How to guarantee your fans see all your posts - 9:32
    • Exploring Facebook Insights - 12:19
    • Promoting your Facebook Page - 10:33
    • Four Unlimited sources of royalty free images - 12:19
    • Assignment - Create a Facebook page - 2:36
  • Facebook Ads
    • Introduction to Facebook Ads - 1:12
    • Introduction to the Facebook Ads Manager - 5:53
    • Setting Up Your Payment Account - 1:54
    • Define Your Target Audience - 12:13
    • Level 1 - Creating the Ad - 5:24
    • Level 1 - Boosting your Post - 8:36
    • Level 2 - Creating your Ad in the Ads Manager - 11:24
    • Tips to Get Your Ad Approved - 3:24
    • Analyzing Results - 11:24
    • Assignment Create a Facebook Ad - 1:24
  • Facebook Retargeting
    • What is Facebook Retargeting and Why is it Important for You - 4:50
    • Creating a Facebook Pixel - 5:28
    • Installing the Pixel in WordPress - 4:31
    • Installing the Pixel in Non-WordPress Sites - 2:27
    • Testing the Pixel - 3:53
    • Creating your Audience with the Pixel - 3:40
    • Facebook Pixel Advanced Audience Creation - 13:45
    • Message "Your Audience is too Small" - 1:50
    • Creating a Facebook Ad with the Pixel Audience - 10:38
    • Assignment - Install Your Facebook Pixel - 0:51
  • Facebook for Local Business
    • How Facebook Ads Can Help Your Local Business - 6:23
    • This is the Plan for your Local Business - 7:33
    • Reaching People Around Your Business - 10:23
    • Create Your Local Business Ad - 10:27
    • Assignment - Create Your Local Business Ad - 1:35
  • Google Adwords
    • Google Adwords for your Business - 1:47
    • How Adwords Works - 2:53
    • Example of Ads that we are creating - 4:27
    • Setting up your Adwords Account - 6:51
    • Exploring the Adwords Interface - 5:14
    • Discovering the Best Keywords - 11:14
    • Creating a Google Adwords Search Campaign - 6:10
    • Selecting your Audience - 3:32
    • Choosing your Bid settings for Google Adwords - 4:21
    • Creating an Ad group and Adding Keywords - 3:42
    • Finalizing your Google Adwords Ad - 6:14
    • Managing your Google Ads Campaigns and Analytics - 3:02
    • Creating a YouTube Ad with Google Adwords - 9:57
    • Your Next Steps - 0:42
    • Assignment Google Adwords - 1:25
  • Google Analytics
    • Setting Up Google Analytics - 5:32
    • Navigating the Google Analytics Dashboard - 6:34
    • Know Your Audience with Analytics - 5:35
    • User Acquisition and Behavior Flow - 13:17
    • See Where Visitors Click with Page Analytics - 4:40
    • User Behavior and Site Speed - 4:00
    • Setting Up Goals - 3:09
  • Twitter
    • Why Twitter Can Help Grow Your Business - 1:47
    • Choose the Best Username - 6:27
    • 4 Tips for Choosing Your Twitter Handle - 2:00
    • Creating Your Twitter Account - 4:53
    • Creating an Outstanding Twitter profile page - 3:46
    • Adding your Profile and Header Photo - 9:33
    • Writing an optimized Twitter bio - 10:43
    • Choose Your Pinned Tweet - 6:17
    • Connecting with Other Influencers - 5:36
    • Twitter Hashtags - 5:41
    • Growing your Twitter Presence with Jooicer - 9:04
    • Add Twitter Buttons to Your Website - 9:58
    • Add Twitter Widgets to Your Website - 6:51
    • Twitter Ads - Creating Your Ads Account and Campaign - 9:31
    • Twitter Ads - Adding your Payment Method - 1:21
    • Twitter Ads - Creating other Twitter Ads - 2:19
    • Twitter Ads - Promoting a Tweet - 1:51
    • Assignment Twitter - 1:33
  • Instagram
    • Why Instagram Can Help Grow Your Business - 3:42
    • Instagram for Business - Whats our Strategy - 4:21
    • Create an Instagram for Business profile - 3:51
    • # 1 Building a Killer Instagram Profile - 2:42
    • #2 Building a Killer Instagram Profile - 3:57
    • #3 Building a Killer Instagram Profile - 5:04
    • #4 Building a Killer Instagram Profile - 1:33
    • Accessing the Ads Manager - 2:36
    • Creating your First Instagram Ad - 3:58
    • Creating you Instagram Ad inside the App - 7:44
    • Important Tips to have a Successful Ad on Instagram - 4:46
    • #1 Mistake People Make on Instagram - 2:19
    • #2 Mistake People Make on Instagram - 1:13
    • #3 Mistake People Make on Instagram - 2:01
    • #4 Mistake People Make on Instagram - 0:51
    • #5 Mistake People Make on Instagram - 1:04
    • #6 Mistake People Make on Instagram - 0:51
    • Tools to create Instagram Photos - 4:22
    • Creating Viral Instagram Photos - 13:20
    • Adding Your Logo or Website to your Instagram Post - 4:50
    • Instagram Live and Instagram Stories - 4:07
    • Assignment - Instagram Ads - 1:02
  • Pinterest
    • Why Pinterest Can Help Grow Your Business - 3:15
    • Opening a Pinterest Business Account - 3:14
    • Verify Your Account - 4:56
    • Linking Pinterest with other Social Media platforms - 2:04
    • Optimizing your Pinterest Profile - 8:51
    • Creating Boards - 9:21
    • Using Secret Boards - 3:00
    • The Powerful Pinterest notification - 1:18
    • Adding Chrome Extension - 3:21
    • Adding Pinterest to your Website - 13:36
    • Pinterest Ads - Getting started - 3:02
    • Pinterest Ads Panel overview - 2:46
    • Creating a Pinterest Ad - 13:05
    • Creating Pinterest Ads Fast - 3:05
    • Pinterest Analytics - 2:00
    • Assignment Pinterest - 1:19
  • LinkedIn
    • Welcome to LinkedIn Marketing - 1:39
    • Setting up your LinkedIn account - 6:25
    • Adding Experience, Skills, Accomplishment to your LinkedIn profile - 3:21
    • Adding a professional Background photo - 4:06
    • Adding media to your LinkedIn profile - 6:00
    • Changing your LinkedIn URL - 3:29
    • Adding your Website to LinkedIn - 6:22
    • Creating Shareable content on LinkedIn - 4:07
    • LinkedIn Company Pages Examples - 5:29
    • Creating a LinkedIn Company Page - 2:22
    • Managing your LinkedIn Company Page - 7:08
    • Publishing content in your LinkedIn company page - 4:10
    • Getting $50 in LinkedIn Ads Credits - 2:39
    • LinkedIn Ads Introduction - 2:56
    • Creating a LinkedIn Sponsored Content Ad - 11:46
    • Waiting for LinkedIn Ad approval - 0:45
    • Creating a LinkedIn Text Ads Campaign - 6:52
    • Creating a LinkedIn Sponsored InMail Campaign - 9:08
    • Quick view oat the LinkedIn Campaign manager - 3:09
    • Assignement LinkedIn - 1:34
  • Periscope
    • What is Periscope? - 1:07
    • Creating Your Periscope Account - 6:35
    • Use Your Periscope Description for Marketing - 4:22
    • Use Periscope Like a Pro - 10:59
    • Live Scope Stats - 3:37
    • How Often to Periscope - 4:15
    • Ideal Periscope Session Length - 2:50
    • Using Powerful titles in your scopes - 2:20
    • Getting Feedback from your Audience - 3:32
    • Using your Scopes in other channels - 5:34
    • Equipment to Make Scopes Look Professional - 5:10
    • Assignment Periscope - 1:19
  • Social Media Live Streaming
    • Using Social media Streaming to Grow your Business - 2:07
    • Basic Equipment for Social Media Streaming - 8:41
    • Planning an Irresistible Live Streaming Session - 9:42
    • Facebook Live Basics - 5:03
    • Running a Facebook Live Session from your Smartphone - 6:47
    • Sharing our Facebook Live Session - 2:43
    • 3 ways to Reuse your Facebook Live Sessions - 5:27
    • YouTube Live Basics - 2:17
    • Running a YouTube Live form your Smartphone - 4:40
    • Instagram Live - 3:09
    • Periscope Live - 3:17
    • Introduction to OBS Broadcaster software - 3:19
    • Setting up your OBS software - 10:56
    • Using OBS Studio Mode - 4:51
    • Facebook Live Streaming with OBS - 12:23
    • YouTube Live Streaming with OBS - 6:59
    • Simultaneous Streaming to Facebook, YouTube and Periscope - 15:40
    • Other awesome software for Live Streaming - 8:03
    • Assignment Social Media Live Streaming - 2:54
  • Podcasting
    • Podcasting Intro - 3:11
    • Podcasting Tools - 6:41
    • Hosting Your Podcast with Libsyn - 7:27
    • Adding ID3 Tags - 3:16
    • Submitting Podcast to iTunes - 2:18
    • Validate Your Podcast Feed - 0:57
    • Outsourcing Podcast Work - 2:17
  • Quora
    • Quora Basics - 2:57
    • Finding , Answering, and Optimizing Your Quora Answers - 3:20
  • Conclusion
    • Thank You - 1:46

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Content
1.0 hours
Lessons
9

Instagram Marketing: Secrets to Growth & Engagement

By Benjamin Wilson | in Online Courses

If you are struggling to gain traction on Instagram, you are not alone. Most of the hacks and information out there are hurting your Instagram account and restricting your Instagram reach. In this training, you will start with the absolute first principles of your Instagram account and then build your reach legitimately by understanding how to maximize each feature and channel your Instagram growth and brand. This course will help you go from absolute 0 to achieving your dreams using the incredible power of Instagram.

  • Access 9 lectures & 1 hour of content 24/7
  • Learn the absolute first principles of your Instagram account
  • Build your reach legitimately by understanding how to maximize each feature
  • Channel your Instagram growth & brand
  • Learn most of the hacks & information that is hurting your Instagram account and restricting your reach
Benjamin Wilson | Entrepreneur & Marketing Innovator
4.4/5 Instructor Rating: ★ ★ ★ ★

Benji is a passionate entrepreneur from Melbourne, Australia who loves creating innovative marketing strategies across all platforms from Instagram to Facebook, to Amazon FBA. He loves pinpointing the difference between what makes people successful and what makes people fail and then=n put all these hard-earned knowledge into courses.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Instagram account

Course Outline

  • Instagram Marketing: Secrets to Growth and Engagement
    • Introduction to Instagram Marketing: Secrets to Growth and Engagement - 0:29
    • Get Clear - 2:16
    • The Scale - 2:34
    • The Fundamental Truth - 3:18
    • Learn the Skills - 4:50
    • Powerful Content - 4:22
    • Scheduling - 6:51
    • Reach - 5:33
    • Bringing it All Together - 2:35

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1.0 hours
Lessons
16

Beginner TikTok Marketing: TikTok For Day & Week 1

Learn What to Do on Day 1 & Ho to Gain TikTok Followers and Start to Become TikTok Famous

By Alex Genadinik | in Online Courses

Do you want to get started on TikTok but don't know how to start? This course will discuss how you can get started on TikTok, stop being apprehensive about it, set up your profile, and begin posting. You will learn how to use hashtags and other ways to promote your TikTok profile and more. It also covers a case study on promoting music on TikTok. It will demonstrate how, without an audience, you'll get 200 views on the first day by correctly finding TikTok hashtags. If you create fun, entertaining, quick videos, TikTok can be fantastic for you.

  • Access 16 lectures & 1 hour of content 24/7
  • Learn how to get started on TikTok
  • Use TikTok hashtags
  • Know the basic equipment for filming
  • Get influencers to promote your TikTok
Alex Genadinik | SEO, Facebook Marketing, Business Plan, Communication Skills
4.3/5 Instructor Rating: ★ ★ ★ ★

Alex Genadinik is a coach on business, entrepreneurship, SEO, marketing, and Amazon. He is a 3-time best-selling Amazon author with some of his books used in universities and high schools. He is also the creator of top entrepreneur mobile apps with 2,000,000+ downloads, host of a popular business and marketing channel on YouTube with 2,000,000+ views, a successful affiliate marketer, and a serial entrepreneur in many other fields.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • TikTok account

Course Outline

  • Introduction
    • Introduction to your instructors and the course - 1:33
    • First thing after you create your account - correctly creating a screen name - 2:52
    • Importing your friends to build up an initial audience - 2:30
  • How to use the community and resources of this course to get promoted on TikTok
    • How to use the community and resources of this course to get promoted on TikTok - 4:48
    • What to expect when you are just starting out - 3:25
  • Using TikTok hashtags
    • Using TikTok hashtags - 4:43
    • Example how I find many good hashtags and use them - 7:32
    • Results of posting 24 hours later - 200 views! - 1:44
  • More promotion you can do on day 1
    • Networking, commenting, liking - 3:44
    • Joining TikTok challenges and trending hashtags - 1:42
  • Influencer marketing for TikTok what when it is too early
    • Influencer marketing for Fiverr what when it is too early - 5:04
  • Other social media
    • The network of your social networks - 5:08
  • Making the videos
    • Stand for your phone - 1:39
    • Microphones - 1:59
  • Creating popular TikTok video genres
    • How to add music to your TikTok videos - 1:34
    • How to make duet and react videos - 1:32

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Content
18.0 hours
Lessons
70

Ultimate Google Ads Training 2021: Profit with Pay Per Click

Increase Your Pay Per Click Profitability on the World's Most Popular Advertising Platform

By Isaac Rudanksy | in Online Courses

Your customers use Google to find new products every day. And, unless you've taken the time to optimize your Google AdWords campaign, you're likely losing a significant number of potential buyers to other competitors with more sophisticated strategies. So jump into this crash course and get the skills you need to win your customers back with an optimized campaign that sends high-quality traffic to your website, around the clock, seven days a week.

4.7/5 average rating: ★ ★ ★ ★

  • Access 70 lectures & 18 hours of content 24/7
  • Drive consistent, round-the-clock traffic to your website or landing page
  • Create, develop & optimize your own profitable Google AdWords campaigns
  • Use conversion tracking to determine the value of your ad campaigns
  • Monetize over 6 billion daily searches on Google
Isaac Rudansky | Certified Google AdWords Pro | Co-founder of AdVenture Media
4.7/5 Instructor Rating: ★ ★ ★ ★

Isaac Rudansky founded AdVenture Media, a digital advertising agency based in Long Island, NY, in 2011. Since then, he and his team have consulted with over 450 companies around the world.

His courses on Google AdWords, retargeting, and landing page design have been purchased by over 85,000 students across 150+ countries around the world. They are each bestselling courses in their categories. He started his career as an artist but soon transitioned into the world of online marketing. He saw so many businesses being outmaneuvered by their competition, only because they didn't understand the nuances and strategies behind a successful online marketing campaign.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Introduction To Google AdWords
    • Intro to the course - 14:46
    • What Is Google AdWords? - 9:26
    • Creating your first AdWords account - 11:34
    • Learning about navigational structure and campaign structure - 11:11
    • Selecting the right campaign type - 8:19
    • Understanding the Google Search Partner Network - 7:21
    • Understanding Device Targeting - 7:35
    • Diving into Tablet traffic trends - 9:10
    • Understanding Location Targeting part 1 - 11:05
    • Configuring your location targeting and using advanced search - 12:00
    • Understanding advanced targeting settings in location targeting - 17:07
    • Language setting and an introduction into the different bidding strategies - 6:23
    • Diving into Automated Bidding Strategies- Target CPA, Target ROAS and Target Search Page Location - 16:46
    • Target outranking share, maximize clicks, ECPC, - 17:37
    • Manual CPC bidding and configuring your bids inside the AdWords dashboaard - 7:07
    • Understanding accelerated vs advanced delivery methods - 13:25
    • Location, Call, Review, Callout and Structured Snippet ad Extensions - 14:03
    • Understanding Sitelink extensions and location extensions in detail - 14:03
    • Configuring Sitelink Extensions, Call Extensions and Callout Extensions in the AdWords dashboard - 12:24
    • Understanding ad scheduling and configuring soft scheduling - 7:33
    • Understanding ad rotation settings - 8:50
    • Dynamic search ads and tracking templates brief overview - 4:55
  • Writing Killer Ads in AdWords
    • The Anatomy Of Expanded Text Ads - 11:40
    • Final Creating Your Very First Ad - 14:43
  • All About Keywords - The Heartbeat Of Your Account
    • Part 1 - Intro To Keywords - 15:30
    • Part 2 - Intro To Keywords - 15:46
    • Introduction To Match Types - 18:34
    • Understanding Broad Match Modified Keyword Match Type - 13:55
    • Understanding Broad Match Keyword Match Type - 14:57
    • Phrase and Exact Match - 17:06
    • Getting Started With Keyword Research Part 1 - 10:50
    • Getting Started With Keyword Research Part 2 - 9:08
    • Getting Started With Keyword Research Part 3 - 6:54
    • Getting Started With Keyword Research Part 4 - 11:03
    • Getting Started With Keyword Research Part 5 - 13:31
    • Getting Started With Keyword Research Part 6 - 11:43
    • Part 1- Keyword Planning Like A Pro - 22:00
    • Part 2- Keyword Planning Like A Pro - 24:30
    • Advanced Keyword Organization Techniques - 21:33
  • Account Structure - How To Structure Your Ad Groups and Campaigns
    • Structuring Your Ad Groups Part 1 - 7:27
    • Structuring Your Ad Groups Part 2 - 10:48
    • Structuring Your Ad Groups Part 3 - 13:11
    • Structuring Your Ad Groups Part 4 - 8:09
  • Setting Up Your Billing In AdWords
    • How Google AdWords Billing Works - 9:04
  • The Dynamics and Structure of the AdWords Auction
    • Introduction To The AdWords Auction - 20:08
    • Understanding Google AdWords Quality Score - 22:32
    • Calculating Ad Rank and CPC (cost per click) - 21:18
    • Diagnosing Quality Score - 26:36
  • Expanding and Refining Your Campaigns
    • Understanding The AdWords Dashboard - 31:12
    • Creating A New Campaign - 31:07
    • Editing Campaign Settings - 6:18
    • Setting Up Custom Schedules And Bid Adjustments - 24:03
  • Negative Keywords - Your Greatest Ally
    • Understanding Negative Keywords - 21:10
    • Adding and Removing Negative Keywords - 20:25
  • Ad Extensions - How to Improve Your Ads to Increase Click Through Rate
    • Introduction To Ad Extensions - 20:16
    • Adding Valuable Ad Extensions - 27:50
  • Remarketing - Your Secret Weapon For Generating More Conversions
    • Introduction To Remarketing - 28:34
    • Setting Up Your First Remarketing Campaign - 36:40
  • Conversion Tracking - Keep Track Of Your Profit!
    • Introduction To Conversion Tracking - 28:45
    • Setting Up Form Conversion Tracking - 27:01
    • Tracking Phone Call Conversions - 18:32
  • Profitable Bidding Strategies
    • Profitable Bidding Strategies – ROI vs ROAS - 23:58
    • Profitable Max CPC Bid Formulas - 20:58
  • Using AdWords Scripts To Enhance Performance
    • Intro To AdWords Scripts - What Are Scripts - 4:58
    • Bid To Average Position AdWords Script - 11:36
    • Part 2 Bid To Average Position AdWords Script - 13:58
  • Conclusion ... Goodbye For Now!
    • 70. Conclusion - 3:22
  • Bonus Content
    • Bonus Content - AdWords Strategies For Companies On A Tight Budget - Part 1 - 18:01
    • Bonus Content - AdWords Strategies For Companies On A Tight Budget - Part 2 - 18:18
    • Bonus Content - AdWords Strategies For Companies On A Tight Budget - Part 3 - 22:51

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1.0 hours
Lessons
14

Email Marketing Mastery

Build Effective Campaigns Along with Sending the Right Emails to the Right People

By Ryan Ford | in Online Courses

Email marketing is the core foundation for generating revenue for your business. Studies from multiple online sources continue to find sending emails as the best marketing channel that generates the most profit…beating social media and paid advertising, year after year. But so many people are unaware of this. This course will teach you how to use email marketing to grow your business. It doesn't matter if you've done email marketing in the past, Or if you've never used an email marketing platform before, This course will help you understand everything you need to know.

  • Access 14 lectures & 1 hour of content 24/7
  • Build effective campaigns along with sending the right emails to the right people
  • Use email marketing to grow your business
  • Learn the many unique & powerful advantages of email marketing
  • Start generating revenue through your own email marketing campaign
Ryan Ford | Online Entrepreneur
4.3/5 Instructor Rating: ★ ★ ★ ★

Ryan Ford is a 7-figure Amazon FBA seller, consultant, and online entrepreneur who is focused on helping other businesses and people succeed. He is the creator of several online courses and teaches businesses and individuals how to make money online in a variety of ways.

He got his start after discovering the potential of Amazon FBA selling via Youtube. Since then, he has created several brands, launched many successful products, and solidified my place among the 7-figure Amazon FBA sellers worldwide. He also created my Youtube channel dedicated to sharing invaluable information to help as many people as possible free themselves from the routine of working for someone else and being able to earn and travel freely.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Email Marketing Mastery
    • Course Introduction - 1:21
    • Why You Need Email Marketing For Your Business - 3:43
    • How To Grow Your Email List With Targeted Leads - 5:11
    • How To Create a High Converting Landing Page - 8:16
    • Tutorial - Building Your Landing Page - 11:13
    • Creating a Welcome Email Sequence / Series - 2:43
    • Tutorial - Building Your Email Sequence - 11:01
    • A/B Split Test Your Subject Line - 2:50
    • Tutorial - How to A/B Split Test - 2:50
    • Personalise Your Emails - 3:46
    • Tutorial - How To Personalise Your Email Content - 2:41
    • Value Vs. Sales Emails - 3:00
    • How Often Should You Send Emails - 2:51
    • Segmenting Your List - 3:14

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Content
5.0 hours
Lessons
57

Content Marketing

The Ultimate Guide for Beginner's to Start Creating Content That Engages Audiences & Sells

By Phil Ebiner | in Online Courses

From coming up with great content ideas to creating marketing funnels that actually turn strangers into customers, this course covers it all. This content marketing course is based on the instructor's own experience using content marketing to grow his own 7-figure business. What you learn will be actionable, realistic, and easy to start on any budget for any type of business. After taking this course, you'll know the exact steps to creating, publishing, and promoting content to achieve any of your goals.

4.5/5 average rating: ★ ★ ★ ★

  • Access 57 lectures & 5 hours of content 24/7
  • Use content marketing to grow your business
  • Create simple marketing funnels that actually work, turning strangers into repeat customers
  • Get more followers, subscribers, & potential customers
  • Develop a content ideation & creation system that doesn't burn you out
  • Understand who your target audience is to create better content
  • Publish content in the right format & place for your target audience
  • Use social media like Facebook, Instagram, Pinterest, & Twitter to deliver and promote your content
  • Measure the results of your content marketing & iterate for success
Phil Ebiner | Top-Rated Instructor, 2 Million+ Students
4.6/5 Instructor Rating: ★ ★ ★ ★

Phil Ebiner's passion is inspiring people through online courses. Since 2012, over 100,000 students have taken his online courses. He graduated with a Bachelor's Degree in Film and Television Production from Loyola Marymount University, Los Angeles. Over the past 5 years, he's shot and edited thousands of videos that have played everywhere from the movie screen and television to film festivals and YouTube.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Introduction
    • Welcome - 3:07
    • DOWNLOAD: The Ultimate Guide to Content Marketing
  • Content Marketing Basics
    • What and Why - 4:09
    • DOWNLOAD: Top 10 Content Marketing Ideas
    • Content Formats and platforms - 2:48
    • What is a marketing funnel - 6:36
  • Define Your Brand & Purpose
    • DOWNLOAD: Branding Worksheet
    • Intro and Define your goal - 2:40
    • Position your brand - 4:45
    • Business Personality - 4:01
    • Unique selling proposition - 2:29
  • Define Your Target Audience
    • Define your target audience - 5:49
    • What are their pain points? - 6:11
    • Where is your audience? - 4:58
    • Customer personas - 5:45
  • Come Up with Great Content Ideas
    • Create an Ideation system - 6:14
    • Case Study - idea brainstorm - 12:00
    • Case Study - Research - 13:39
    • Asking your audience - 5:46
  • Content Marketing Formats
    • Format intro and formats - 3:02
    • Writing Case Study - 12:43
    • Video Case Study - 9:13
    • Visual & Photo Case Study - 10:43
    • Audio Content Case Study - 5:32
    • Social Media Case Study - 6:24
    • Repurposing Content - 4:59
  • Create Amazing Content
    • Welcome to this section - 3:52
    • Write great content - 11:40
    • Create great videos - 11:46
    • Create great visual content - 3:27
    • Create great audio content - 5:34
    • Create better social media content - 10:32
  • Publish Your Content
    • DOWNLOAD: Social Media Checklist
    • Create a marketing plan - 12:30
    • DOWNLOAD: Sample Content Marketing Calendar
    • Publishing articles - 4:17
    • Publishing video content - 4:22
    • Publishing audio content - 4:35
    • Publishing visual content - 2:02
  • Content Marketing Funnels
    • Welcome to this section - 2:32
    • Email marketing funnel - 7:08
    • Article marketing funnel - 5:24
    • Video marketing funnel - 7:58
    • Social media marketing funnel - 4:35
  • Promote Your Content
    • Welcome to the section - 0:40
    • DOWNLOAD: Sample Content Marketing Promotion Schedule
    • Boosting with social media - 6:05
    • Email marketing tips - 6:57
    • Word of mouth marketing - 2:43
    • Merchandise - 2:32
    • Collaborations - 3:17
    • Paid advertising - 3:04
  • Measuring Your Content Marketing Results
    • Measuring results basics - 11:46
    • Website analytics - 21:25
    • Video analytics - 10:14
    • Social media analytics - 4:46
  • Conclusion
    • Thank You - 1:26

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Content
4.0 hours
Lessons
56

YouTube Marketing

By Phil Ebiner | in Online Courses

With modern video marketing techniques, you can find new customers, boost your conversions, and ultimately increase your revenue. In this YouTube Marketing course, you will learn everything to get started! YouTube is the perfect place to grow your own brand, drive traffic to your website, and earn money from YouTube ads and your product and service promotions. So whether you run your own business, are helping someone else's businesses, or want to learn an in-demand skill that can help you get hired, this is the perfect Youtube course for you!

4.5/5 average rating: ★ ★ ★ ★

  • Access 56 lectures & 4 hour of content 24/7
  • Learn how video marketing works on YouTube
  • Know 6 ways to create a marketing funnel with YouTube
  • Optimize your YouTube channel & videos for views & conversions
  • Learn the types of videos you should create for your audience
  • Create YouTube ads to promote your brand
  • Retarget your own website visitors with your YouTube ads
  • Place your YouTube ads on your competitor's channels & videos
  • Start your own YouTube channel
  • Learn how to do YouTube keyword research
  • Grow your channel with YouTube analytics
  • Know how to make better videos
Phil Ebiner | Top-Rated Instructor, 2 Million+ Students
4.6/5 Instructor Rating: ★ ★ ★ ★

Phil Ebiner's passion is inspiring people through online courses. Since 2012, over 100,000 students have taken his online courses. He graduated with a Bachelor's Degree in Film and Television Production from Loyola Marymount University, Los Angeles. Over the past 5 years, he's shot and edited thousands of videos that have played everywhere from the movie screen and television to film festivals and YouTube.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • YouTube channel

Course Outline

  • Introduction
    • Welcome to the Course - 2:06
    • Why YouTube is Perfect for Marketers - 3:05
  • YouTube Marketing Funnels
    • The Direct Sale Funnel - 4:01
    • The Soft Sales Funnel - 5:25
    • The Email Marketing Funnel - 11:34
    • Subscriber Sales Funnel - 3:53
    • Ad Revenue Funnel - 6:03
    • Promotion Funnel - 1:14
  • Optimize Your Videos for Views & Conversions
    • Get More Views with Better SEO - 10:54
    • Types of Videos to Make - 6:37
    • Why Subscribers Matter & How to Get More - 6:33
    • Use Giveaways to Get More Subscribers - 9:44
    • How to Add Links to Your Website - 4:11
    • Calls to Action - 4:49
    • Internal Linking - 2:01
  • YouTube Ads
    • Types of YouTube Ads - 2:27
    • The Quick and Easy Way to Create a YouTube Ad - 15:00
    • Advanced YouTube Ads - Part 1 - 9:58
    • Advanced YouTube Ads - Part 2 - 5:53
    • Advanced YouTube Ads - Part 3 - 5:03
    • Advanced YouTube Ads - Part 4 - 5:39
  • YouTube Basics
    • Intro to Digital Marketing YouTube Lessons - 1:12
    • Start Your New Channel - 2:59
    • Channel Art and Icon - 7:23
    • Channel Description - 2:41
    • Customize Your Channel Design - 4:26
    • Add a Channel Trailer - 2:29
    • YouTube Channel Settings and Verification - 6:34
    • Upload Defaults, Featured Content, and Channel Branding - 6:01
    • Uploading Videos + Titles, Tags, Description - 11:41
    • Cards and End Screens - 7:53
    • Use YouTube Analytics to Grow Your Channel - 6:08
    • YouTube SEO - Watch Time vs. Views - 3:33
    • Keyword Research for YouTube Videos - 5:39
    • Quickly Respond to Fans with the Community Tab - 2:17
    • Live Streaming with YouTube Live - 4:07
    • Free Music on YouTube - 1:37
    • Create a YouTube Ad - 5:09
    • Spy on Competition with Social Blade - 4:02
  • Video Production Tips
    • Intro to Video Production Courses - 1:13
    • What Makes a Great Video - 3:17
    • Come Up with Great Video Ideas - 5:05
    • What Type of Video Should You Make - 2:47
    • Plan Your Video - 3:30
    • Intro to Equipment Recommendations - 1:34
    • Camera Options - 6:00
    • Microphone Options - 4:37
    • Lighting Options - 1:55
    • Editing Tools - 2:11
    • Exposing Your Shot - 5:25
    • Compose Your Shots - 4:25
    • Filming Yourself - 1:09
    • Getting the Right Shot - 3:43
    • Choose a Background - 2:32
    • My Office Video Setup - 2:54
  • Conclusion
    • Conclusion and Thank You - 1:08

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Content
5.0 hours
Lessons
65

The Podcast Master Class

Get Your Podcast Off the Ground with Expert Tips on Getting Set up, Editing & More

By Phil Ebiner | in Online Courses

No need to stress over which microphone to buy or hosting plan to choose: this course is your wall-to-wall guide for all things podcasting. Regardless of your budget or skill level, The Podcast Master Class will show you what it takes to start, record, edit, publish, grow, and monetize your podcast. In addition, you'll dive into the benefits of running a podcast, the gear you'll need to get started, and more essential concepts as you make your way through more than 60 lectures.

4.4/5 average rating: ★ ★ ★ ★

  • Access 65 lectures & 5 hours of content 24/7
  • Understand the gear you'll need to get started
  • Learn how to create your podcast art, intros, outros & style
  • Edit your podcast with free & professional apps
  • Understand how to grow your audience
  • Explore 4 different ways to earn money from your podcast
  • Get direct feedback from instructors on any aspect of your podcast
  • Access case studies to take your education further
Phil Ebiner | Top-Rated Instructor, 2 Million+ Students
4.6/5 Instructor Rating: ★ ★ ★ ★

Phil Ebiner's passion is inspiring people through online courses. Since 2012, over 100,000 students have taken his online courses. He graduated with a Bachelor's Degree in Film and Television Production from Loyola Marymount University, Los Angeles. Over the past 5 years, he's shot and edited thousands of videos that have played everywhere from the movie screen and television to film festivals and YouTube.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • First Section
    • Welcome to the Course - 2:20
    • Podcast Directory
  • Getting Started with Podcasting
    • Why People Listen To Podcasts - 2:27
    • The Rise Of Podcasting - 3:53
    • Recommended Equipment List
    • Decide Your Show Topic And Style - 7:34
    • Why You Should Start a Podcast? - 5:16
    • What Equipment Do You Need? - 10:32
    • Podcast Artwork Basics - 6:37
    • Case Study - Looking at Podcast Art - 6:47
    • Podcast Intros - 6:37
  • Record Your Podcast
    • Set Up Your Equipment - 11:46
    • Optional: Setting Up Your Zoom H6N - 4:50
    • Recording to Your Computer with Quicktime, Audacity, and Audition - 8:23
    • Recording Audio on a PC with Sound Recorder
    • How Long Should Episodes Be - 3:21
    • How To Mention Sponsors, Advertisers, Or Products - 4:59
    • How to Source Interviewees - 9:16
    • Using Calendly to Expedite Scheduling Your Interviews - 8:51
    • Interviewing Tips - 5:31
    • Recording Skype Calls with eCamm Call Recorder - 9:58
    • Recording Skype Calls with Pamela for PC Users
    • Staying Organized - Phil's File Structure - 5:00
    • Re-Purposing Existing Content For Podcast Episodes - 3:02
  • Edit Your Podcast
    • The Basics of Editing Your Podcast - 3:44
    • Editing Your Podcast In Audacity - 5:04
    • Exporting Your Podcast In Audacity - 1:43
    • Adobe Audition: Setting up Your Project - 3:30
    • Adobe Audition: Adjusting Levels and Editing - 8:28
    • Adobe Audition: Audio Sweetening to Make Your Voice Sound Better - 11:48
    • Adobe Audition: Exporting an MP3 - 5:44
    • Using a Template to Speed Up Your Workflow - 3:38
    • Optional - Phil's Post Recording Workflow - 41:01
  • Prepare and Host Your Podcast Files
    • Introduction to ID3 Tags - 2:36
    • Adding ID3 Tags to Your Podcast - 4:18
    • Creating a Template with ID3 Editor - 2:09
    • The List: ID3 Tags for Podasts
    • EasyTag & MP3 Tag Tutorials
    • Hosting, Publishing, and Scheduling with Libsyn - 11:06
    • Hosting With Buzzsprout - 2:57
  • Submitting Your Podcast to Directories
    • Links to Podcast Submission Pages
    • Validating Your Feed - 0:58
    • Submit Podcast to iTunes - 1:15
    • Submit Podcast to Google Play - 1:32
    • Submit Podcast to Stitcher - 1:02
    • Submitting Podcast to Spotify - 1:51
  • Launch Your Podcast
    • Understand How Rankings Work - 8:05
    • Launch Day Steps - 6:19
    • How Often Should You Release Episodes - 2:31
    • Viewing Your Buzzsprout Stats - 2:50
    • Creating Show Notes for Your Episodes - 7:07
  • Grow Your Podcast
    • Using Quora to Grow Your Audience - 5:26
    • Create a Video Version of Your Episode - 4:10
    • Building a Content Library - 2:48
    • Using Guests to Promote Your Podcast - 1:50
    • Make Your Website Podcast Friendly - 3:38
    • Build A Community - 3:00
    • Strategic Branding for Your Podcast - 2:03
  • Monetize Your Podcast
    • Advertising and Sponsorships - 7:58
    • How much can you make from your podcast? The Calculator
    • Sample Letter to Advertiser/Sponsor
    • Selling Your Own Products - 9:19
    • Affiliate Marketing - 3:17
    • Bitcoin Donations - 5:48
  • Conclusion
    • Thank You

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Lessons
14

Community from Scratch: Build an Engaged Online Community for Your Brand

Know the Best Platforms, Practices, & Techniques to Build a Sustainable Online Community

By Phil Ebiner | in Online Courses

Do you want to learn how to create an engaged and self-sustainable online community easily? This crash course will teach you how to create your own online community to serve your audience better and stand out from the crowd. Learn what an online community is, why it can be so beneficial for you or your brand, and the steps and tools to actually creating your community. Beyond simply creating a community, such as a Facebook Group, you'll learn best practices for making it easy to manage and more likely to be successful.

4.9/5 average rating: ★ ★ ★ ★

  • Access 14 lectures & 1 hour of content 24/7
  • Learn the best platforms and tools - all free to use - for creating an online community
  • Know what types of posts to create the most engagement
  • Learn other techniques to improve the engagement of your posts
  • Use tools for creating high quality graphics, scheduling content, automating posts, & making publishing content even easier
  • Use analytics to improve and grow your community
Phil Ebiner | Top-Rated Instructor, 2 Million+ Students
4.6/5 Instructor Rating: ★ ★ ★ ★

Phil Ebiner's passion is inspiring people through online courses. Since 2012, over 100,000 students have taken his online courses. He graduated with a Bachelor's Degree in Film and Television Production from Loyola Marymount University, Los Angeles. Over the past 5 years, he's shot and edited thousands of videos that have played everywhere from the movie screen and television to film festivals and YouTube.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

Course Outline

  • Introduction to the Community from Scratch Course
    • Welcome to Class - 3:20
    • Download the Course Workbook
    • What is an Online Community? - 5:40
    • Why You Should Start an Online Community - 9:06
  • Best Practices for Creating an Engaged Online Community
    • Recommend Tools and Apps for Creating an Online Community - 14:01
    • How to Grow Your Online Community - 4:58
    • How to Create More Engagement in Your Community - 6:50
    • 3 Quick Tips for Increasing Engagement - 5:03
    • Best Types of Posts to Share in Your Community - 13:14
    • Make Consistent Posting Easier - 8:06
    • Content Tools & Apps I Love to Create and Automate Posts - 10:06
    • Make Your Posts Count More and Increase Engagement - 9:24
    • Use Analytics to Grow Your Community - 6:43
  • Course Conclusion
    • Set Your Expectations and a Big Thank You - 3:20

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Lifetime
Content
9.0 hours
Lessons
100

Facebook Ads: The Complete Course

Learn How to Advertise on Facebook's 2020/2021 New Look Version

By Warrick Klimaytys | in Online Courses

Advertising on Facebook is growing fast, but many businesses still do not have the right people to advertise for them. Now, if you are thinking of learning about Facebook marketing, this course is what you need. In this course, you will get real-life advertising strategies that work effectively for real clients. You will also learn about the set-ups and results of real-world Ads that will give you an idea of efficiently marketing your Facebook account. By the end of this course, you will gain the knowledge needed to start advertising on Facebook immediately.

4.5/5 average rating: ★ ★ ★ ★

  • Access 100 lectures & 9 hours of content 24/7
  • Know how to advertise successfully on Facebook
  • Learn step-by-step ad creation process & optimization
  • Create & optimize a Facebook business page
  • Get & manage leads for a business with lead generation campaigns
  • Build custom & lookalike audiences and best practices when using these campaigns
Warrick Klimaytys | Computer Technician
4.2/5 Instructor Rating: ★ ★ ★ ★

Warrick Klimaytys has spent many years with all kinds of computers in many different situations around the world and is eager to share his knowledge and skills with the StackCommerce community.

Around a decade ago Warrick started his professional life in the military where he experienced all kinds of computers and machines. Today, he could be referred to as just a Microsoft "Windows Warrior". As a result of his past experience, he finds it best to deliver lessons in bite-sized chunks.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Facebook account

Course Outline

  • Introduction to the basics of Facebook marketing
    • Facebook 2020 "NEW LOOK" version update - 1:15
    • Your quick start guide to starting a basic Facebook Ad (Resource)
    • Tips for the Facebook marketing industry (Resource)
    • Creating a Facebook Page. Part 1 - 5:45
    • Creating a Facebook page. Part 2 - 12:21
    • Exploring Page Settings - 7:37
    • Page setup
    • Page roles within a page - 5:02
    • Page roles
    • Messaging. Setting up page buttons, usernames and more! - 12:51
    • Automatic messaging on a page - 3:12
    • Messaging within a page
    • The Op Ad Vision Facebook Page - 2:36
    • "View as page visitor" button removed from FB pages (Update 2021) - 2:17
    • Organic growth - 16:31
    • Organic growth question
    • The variety of things to post - 9:43
    • Picking the right topics to post about
    • Page insights - 6:10
    • What a typical post looks like - 5:07
    • The MUST WATCH Tutorial - 1:11
    • Navigating to your Ad accounts - 3:06
    • Link needed for Personal account set up
    • Setting up a personal Ad account - 8:29
    • Setting up a Business manager account - 11:15
    • Taking precautions with budgets
    • The difference between Ad accounts
    • Link to Op Ad Vision Page
  • Section 2
    • Basic Ad set up - 9:26
    • Basic Ad set up RESULTS - 5:47
    • Choosing the right type of Ad
    • 20% text rule update 2021. - 0:47
    • How to choose the right pictures for your Ads - 22:37
    • Choosing the right pictures for your campaigns
    • Choosing the right pictures for your campaigns (Resource)
    • Facebook Live check list (Resource)
    • Facebook Live - 12:34
    • Preparing for Facebook live
    • Budgets and scheduling Part 1 - 15:31
    • Budgets and scheduling Part 2 - 5:19
    • Choosing the right budget
    • Budgets and Scheduling (Resource)
    • Detailed Targeting. Part 1 - 13:30
    • Detailed Targeting. Part 2 - 6:49
    • Detailed targeting
    • Creating Ad sets. Part 1 - 4:40
    • Creating Ad sets. Part 2 - 8:24
    • The power of numbers and words - 18:39
    • The basic structure of good Ad copy (The text within an Ad)
    • Introduction to Custom and lookalike audiences - 3:19
    • Custom and Lookalike creation with a video - 13:05
    • Creating lookalikes audiences
    • Videos in Facebook - 10:41
    • Audience insights - 8:32
    • Audience insight countries - 6:21
    • Audience insights (How to use) - 8:52
    • Finding the right audiences to target
  • Section 3
    • Page likes campaign set up - 14:41
    • Page likes RESULTS - 2:04
    • Targeting for likes
    • How to get "super cheap" page likes - 8:28
    • Getting super cheap page likes
    • Introduction to traffic campaigns - 4:59
    • Landing page service providers - 4:44
    • Traffic campaign set up - 7:50
    • Traffic Ad set set up with Audience insights - 14:23
    • Traffic RESULTS Part 1 - 6:14
    • Traffic RESULTS Part 2 - 3:01
    • Best practices when creating traffic campaigns
    • Introduction to messaging campaigns - 4:11
    • Messaging campaign set up - 10:19
    • Automatic messaging reply set up - 7:36
    • Messaging Ad set set up - 6:44
    • Messaging campaign RESULTS - 2:58
    • Messaging campaigns best practices
    • Ad fatigue - 16:25
    • Reach campaign intro - 3:30
    • Reach campaign set up - 7:01
    • Reach campaign with lookalike - 5:26
    • Reach campaign RESULTS - 6:40
    • Ads are not delivering - 15:21
    • Introduction to lead generation - 3:53
    • Lead generation set up - 13:25
    • Lead generation form set up - 9:28
    • Lead generation RESULTS and lead management - 8:37
    • Post engagement campaigns - 9:34
    • Turn a popular post into a messaging Ad - 5:12
    • Post engagement and reach campaigns
    • Facebook Pixel create and install - 11:11
    • Assigning ID to Pixel - 1:18
    • Traffic overview for Op Ad Vision (Excel Pixel) - 8:02
    • Trouble shooting Pixel
    • Lookalike creation from traffic Pixel audience - 2:47
    • Lookalike Ad set up - 6:22
    • Traffic Pixel Lookalike results - 2:21
    • Brand awareness campaign set up - 5:04
    • Brand awareness RESULTS - 6:15
    • Split testing set up - 11:27
    • Split test RESULTS - 3:14
    • Best practices with split testing

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Terms

  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.