Pay Per Click (PPC) is an internet marketing model used on websites in which advertisers pay their hosts only when their ad is clicked. It's one of the primary methods websites generate revenue, and this bundle will teach you not just how to implement PPC, but also takes a deep dive into Google AdWords and display advertising. Across three comprehensive courses, you'll get a 360º exposure of Google's Pay Per click network and gain an in-depth understanding of major aspects of Google's advertising network, including search, display, mobile, and video. By the end of this complete track, you'll have a mastery of digital advertising and be ready to ace an interview.
- Access 3 complete courses & 17 hours of content 24/7
- Understand the basics of PPC & paid search
- Learn how to ideate, manage, & execute digital paid campaigns
- Become a complete Google advertising professional
- Get an in-depth understanding of the major aspects of the Google advertising network
- Discover everything you need to know about display advertising, like ad options, remarketing campaigns, cookies, & how to work w/ third-party agencies
The online courses at Certs School give folks the chance to throw their careers into overdrive without ever leaving their cubicle. Designed to let students learn at their own pace, the courses give people the chance to learn everything from analyzing big data to using business tools such as Salesforce. Every course is designed by industry insiders with years of experience. For more details on this course and instructor, click here