If you're a budding marketer or advertisement professional, this comprehensive diploma is the perfect foundation for your skills. Across 18 modules of instruction, you'll learn everything you need to know to enter the advertising industry. Dive into the basic elements of a marketing campaign, specific advertising techniques, and much more--and earn a certificate of completion at course's end to prove your newfound skills to employers.
- Master marketing & advertising fundamentals w/ 15 hours & 18 modules of content
- Understand what media planning is, including the planning process & media scheduling
- Learn about different media strategies & apply them to your business
- Utilize customer research to effectively grow a business
- Understand how to execute an effective advertising campaign
- Learn how to buy advertising space & what the role of a media buyer is
- Master social media marketing & identify some pitfalls that exist in advertising and marketing
- Learn about print & online advertising, such as how billboards work
- Explore career opportunities available within advertising & marketing
