Fundamentals of Product Design eBook Bundle by O'Reilly

On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.

• Get lifetime access to this eBook with 369 pages
• Understand the relationship between data, business, & design
• Get a firm grounding in data, data types, & components of A/B testing
• Use an experimentation framework to define opportunities, formulate hypotheses, & test different options
• Create hypotheses that connect to key metrics & business goals
• Design proposed solutions for hypotheses that are most promising
• Interpret the results of an A/B test & determine your next move

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner. This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you’ve learned.

• Get lifetime access to this eBook with 332 pages
• Learn what it takes to ask good research questions
• Know when to use quantitative & qualitative research methods
• Explore the logistics and details of coordinating a research session
• Use softer skills to make research seem natural to participants
• Learn tools and approaches to uncover meaning in your raw data
• Communicate your findings with a framework and structure

Bad design is everywhere, and its cost is much higher than we think. In this thought-provoking book, authors Jonathan Shariat and Cynthia Savard Saucier explain how poorly designed products can anger, sadden, exclude, and even kill people who use them. The designers responsible certainly didn’t intend harm, so what can you do to avoid making similar mistakes Tragic Design examines real case studies that show how certain design choices adversely affected users and includes in-depth interviews with authorities in the design industry. Pick up this book and learn how you can be an agent of change in the design community and at your company.

• Get lifetime access to this eBook with 277 pages
• Explore designs that can kill, including the bad interface that doomed a young cancer patient
• Study designs that anger, through impolite technology & dark patterns
• Understand how design can inadvertently cause emotional pain
• Explore designs that exclude people through lack of accessibility, diversity, & justice
• Advocate for ethical design when it isn’t easy to do so
• Learn tools & techniques that can help you avoid harmful design decisions
• Know inspiring professionals who use design to improve our world

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization and explores ways to use design as part of broader strategic planning.

• Get lifetime access to this eBook with 259 pages
• Discover why design's role has evolved in the digital age
• Infuse design into every product & service experience
• Learn the 12 qualities of effective design organizations
• Structure your design team through a Centralized Partnership
• Learn design team roles & evolution
• Understand the process of recruiting & hiring designers
• Manage your design team & promote professional growth

How can you create products that successfully find customers? With this practical book, you’ll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You’ll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product creation. Written for designers, product managers, and others who want to communicate better with designers, this book is essential reading for anyone who contributes to the product creation process.

• Get lifetime access to this eBook with 433 pages
• Understand exactly who your customers are, what they want, & how to build products that make them happy
• Learn frameworks & principles that successful product designers use
• Incorporate five states into every screen of your interface to improve conversions & reduce perceived loading times
• Discover meeting techniques that Apple, Amazon, and LinkedIn use to help teams solve the right problems and make decisions faster
• Design effective interfaces across different form factors by understanding how people hold devices & complete tasks
• Learn how successful designers create working prototypes that capture essential customer feedback
• Create habit-forming & emotionally engaging experiences, using the latest psychological research