The Build Your Web Business Bundle

Name: The Build Your Web Business Bundle
Brand: Davis Jones
Price: 39.00 USD
Availability: Discontinued

614 Enrolled

42 Hours

$39.00$962.00

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Entrepreneurship: 8 Step Business Launch Formula®

73 Lessons (7h)

Welcome to the 8 Step Business Launch Program
What’s Coming Up: a Short Introduction to the Course4:39
Step 1: Clarify Your Business Concept and Match it with Target Markets
The First Drop: How to Clarify Your Business Concept1:45
How to Access to Eazl’s Concept to Market Tool0:39
Target Market Selection: Visualizing Markets, Segments, and Niches3:14
Audience Ideation: How to Use Constraints and Segments4:58
Are You Building a Two-sided Business? If So, This is for You.1:07
Introducing the CAM System for Prioritizing Audiences2:11
What MIT Found Out about Focus in Entrepreneurship1:53
[Extra Help] Identifying Chen and Samir’s Possible Audiences (Digital Technology)3:46
[Extra Help] Identifying Kym’s Concept and Test Audiences (Retail and Products)4:03
[Extra Help] How to Use the CAM Market Filtration Tool9:19
Step 2: Perform Target Market Research for Your New Business
Why 45% of New Companies Fail (or Why Product/Market Fit is Mission #1)2:14
Case Study: Visualizing Chen and Samir's Launch in Two Scenarios3:41
Access to Eazl’s Primary Market Research Tool1:41
The Fundamentals of Human-centered Design5:28
Risk Reduction with Three Areas of Primary Research5:02
Interviews are Like Sailboats: Just Steer in the Right Direction3:37
Watch Customers Reveal Strategic Information in Real Interviews10:11
Access to Eazl’s Primary Market Research Toolkit1:53
[Optional] Watch a Live, Unedited Customer Interview16:59
Step 3: Use Your Target Market Research to Design a Better Business
Three Types of Customer Needs (or “Pain Points”)5:35
[Optional] Let’s Convert Real Market Research into a Needs Map Together7:03
How to Find Customers’ Attitudes Regarding Your Business Arena2:31
Visualizing Customer Motivation through Your Purchasing Funnel3:46
[Selling Complex or Expensive Offerings] Selling to the Buying Center2:18
[Extra Help] Let’s Extract Design and Marketing Needs from Real Audience Research11:06
Step 4: Estimate the Value of this Opportunity and Focus on a Tribe
Athlete or Megatron and the Impact on Your Customer Group (or “Tribe”)3:54
Audience Validation: Three Characteristics of Every Good Target Market3:03
[Optional] The Meg Media Case Study (an “Athlete” Startup)4:03
[Optional] The Tanium Case Study (a “Megatron” Startup)4:08
The Peersight Tool: How We Remind Ourselves to Design Human-Centric Products1:52
How to Create Your Customer Persona2:05
[Extra Help] Let’s Use Real Customer Research to Create a Persona Together7:53
Step 5: Build and Test a Prototype of Your Business Concept
Prototype Concepting with the ORB System2:21
[Optional] Prototype Concepting: The Hire Hero Case Study3:40
Let’s Start Building! (or Getting around the Competition and Capital Roadblocks)3:55
[Prototyping for Services and Experiences] Your MVP as a Service Design8:08
[Prototyping for Physical Products] 3D Printing and CAD Fundamentals with Henry28:06
[Prototyping for Digital Products] Designing Your MVP as a Walking Skeleton6:22
Testing Your Prototype: The Three Big Questions4:39
How to Test Your Prototype as an MVP5:58
[Optional] Here are Some of My Favorite MVP Testing Tools10:19
When Your Know Your Prototype is Ready for It's Big Debut2:34
Step 6: Build the Brand, Set a Price, & Engineer the Customer Experience
The Real Deal with Branding: What I Wish I’d Have Known6:44
The Four Core Parts of Your Business’ New Identity7:10
How to Write a Compelling Business Description2:37
[Optional] Case Study: a Tour of Artisan Access’ New Identity4:37
Pricing Strategies for Your New Business2:54
Branding and Customer Loyalty through Experience Design4:40
Step 7: Get Your First and Second Groups of Customers
The Two Startup Sales Strategies (and the One that Usually Won’t Work)4:31
Visualizing a How a Startup's Marketing and Sales Activities Work3:14
[Optional] a Quick Intro to Startup Customer Relationship Management (or “CRM”)6:37
How to Approach Your First Group of Customers4:14
The Launch Marketing Suite: Your New Business’ First Selling Tool4:30
[Optional] Case Study: a Tour of Artisan Access’ Launch Marketing Suite5:21
How to Approach Influencers as Your Second Customer Group3:21
[Extra Help] Troubleshooting when You’re Having a Hard Time Attracting Customers2:07
Step 8: Recruit a Lead Advisor and Raise a Seed Round of Funding
How We Suggest Most Startups Raise a Seed Round4:56
How to Recruit a Lead Advisor to Help Guide Founder(s)3:01
[Optional] Case Study: How Meg Media Recruited Their Lead Advisor3:42
#BeyondBusinessPlans: What Startups Really Need3:28
[Optional] Practical Research Methods for Your Business Case6:40
[Optional] Let’s Draft Your First Financial Forecast Together13:33
How to Design a Seed Round that Really Works Contract Template Here
Bonus Section: Extra Lean Branding and Launch-Phase Marketing Tutorials
[Extra Help] Lean Branding I: Crafting Kym’s Business Name2:40
[Extra Help] Lean Branding II: Developing the Artisan Access Color Palette3:59
[Extra Help] Lean Branding III: Creating a Typography Package for Free2:52
[Extra Help] Lean Branding IV: Designing a Cool, Inexpensive Logo10:29
[Extra Help] Lean Branding V: Writing Artisan Access’ Public-facing Business Description4:14
[Extra Help] Let’s Create the Artisan Access Launch Marketing Suite (Extended Tutorial)15:24

DescriptionInstructorImportant DetailsRelated Products

Forget the 9-to-5: Build a Productive, Lucrative Online Business with 40+ Hours of Training on Key Entrepreneur Skills

Davis Jones

Instructor

Eazl is a totally new approach to business education, offering practical business courses in HD that fuse animation, interviews, templates, and interactive exercises to achieve better outcomes for participants in the community. We deliver business tools based on research from institutions like MIT, Harvard, and Stanford in a beautiful format that is optimized for maximum learning and retention and our team responds to your questions to support your learning outcomes. Use Weekly Brain Boosts (Fridays at 10am PST) and our frequent live events to keep your business brain engaged. Learning is a lifelong journey, not a destination.

Eazl is led by Davis (Head of Product) and Ludell (Marketing Director) with contributions from Patton (animation), Agustín (analytics), and Deer (public relations).

Description

Course Description

The best way to learn is by example, and in this course, you'll follow real-world business launch examples to gain an insight on how to lower your risk and accelerate your business's success. The 8-step method taught in this course was crafted from the instructing organization's own experience, with supplementary research provided from institutions like MIT, Y Combinator, and Stanford. If you've got a business idea and want to chase it, the steps preached in this course will help you make a successful launch.

Access 73 lectures & 7 hours of content 24/7
Choose from 3 specialization tracks: Services & Live Experiences, Physical Products, & Web Applications & Digital Technologies
Learn how to select a launch market & collect market research
Design a minimum viable product that you can use to validate your idea before taking it public
Build your first operational version of a business & gather your first customers
Craft the first iteration of your brand & business
Set yourself up to receive growth capital

Specs

Important Details

Length of time users can access this course: lifetime
Access options: web streaming, mobile streaming
Certification of completion not included
Redemption deadline: redeem your code within 30 days of purchase
Experience level required: all levels

Requirements

Internet required

Terms

Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.

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