Digital Marketing Master Class: Get Your First 1,000 Customers

Course Outline

• Introduction
  • Course overview - 2:57
• The basics
  • Intro to traction channels - 4:18
  • The 19 channels explained (part 1) - 6:23
  • The 19 channels explained (part 2) - 4:23
  • The growth process - 5:36
  • Two components of every growth strategy - 2:21
  • Optimization audit - 9:00
  • Optimization audit: DEMO - 9:48
• Building your strategy
  • Intro to building your strategy - 1:32
  • What pain do you solve? - 4:48
  • Frequency and depth of the problem - 3:25
• Get your first 10
  • Intro to manual effort section - 3:15
  • Intro to Strategy 1: Complainy people - 3:00
  • Finding the complainy people - 8:18
  • DEMO: Finding complainy people - 6:52
  • Conversing with the complainy people - 10:57
  • Intro to Twitter & why we use it - 4:51
  • Topicality on Twitter - 8:55
  • Competitors on Twitter - 9:38
  • Locating forums and like-minded communities - 7:50
  • Messaging on forums - 9:15
  • Spreading the word on Slack - 6:53
  • The wonderful world of Reddit - 5:58
  • Facebook & LinkedIn sharing - 5:28
  • Using your network to announce your new business - 5:54
  • DEMO: Writing an email to your network - 9:32
  • Events & Meetups - 7:34
• Get your first 100
  • Intro to community posting - 1:43
  • Reddit overview - 3:51
  • Raising your Reddit IQ - 6:06
  • Finding your subs - 6:18
  • Observing from a distance - 3:28
  • Optimizing your experience - 1:57
  • Emerging platforms: How to tell which platform is worth trying - 4:08
  • Intro to Snapchat - 3:54
  • Snapchat - Setting up your account - 8:01
  • Snapchat - Taking snaps and promoting - 9:22
  • Snapchat Tactic 1 - The Takeover - 7:52
  • Snapchat Tactic 2 - Run a promotion - 8:54
  • Snapchat Tactic 3 - Using your snapcode - 4:20
  • Intro to Instagram - 3:33
  • Instagram - Setting up your account - 11:31
  • Instagram - Taking and posting pictures - 14:25
  • Instagram Tactic 1 - Hashtag the right way - 8:27
  • Instagram Tactic 2 - Run a promotion - 7:26
  • Instagram Tactic 3 - Engage with others - 5:48
• Take a break
  • Intro to Take a break - 1:58
  • Survey of analytics tools - 7:24
  • Installing Google Analytics - 4:54
  • Exploring Google Analytics - 11:42
  • Setting up goals in Google Analytics - 4:25
  • Origin source sorting in Google Analytics - 4:15
  • Linking strategies with Bit.ly - 9:25
  • Alternate linking strategies - 5:10
• Get your first 500 - PR
  • Intro to PR - 6:06
  • A day in the life of a reporter - 6:52
  • Common angles for getting press - 4:47
  • Basing your angle off outlet and person - 5:11
  • Pitching vs press releases - 5:05
  • Core concepts in getting press - 11:04
  • Step 1 - Finding a journalist - 8:24
  • TIP: Use Helpareporter.com - 3:15
  • Step 2 - Researching and compiling interests of journalists - 6:41
  • Step 3 - Getting the attention of journalists - 3:33
  • Tactic - Quora pull-in - 6:50
  • Tactic - Doing research - 5:39
  • Step 4 - Pitching and writing the email - Getting their email address - 5:40
  • Step 4 - Pitching and writing the email - Writing the email - 6:21
  • Practice writing emails and headlines - 6:56
  • Preparing a press package - 3:23
  • Closing thoughts & comments - 5:20
• Get your first 500 - Content Marketing
  • Intro to content marketing - 5:29
  • Inbound vs. outbound - 8:28
  • Why we should define our audience - 6:19
  • How do we define our audience? - 13:42
  • Creating user personas - 12:04
  • Content types 1 - Tutorials, interviews, roundups - 14:58
  • Content types 2 - Listicles, resource compilations - 11:12
  • Content types 3 - Company stories, case studies, infographics - 10:24
  • Content types 4 - Minisites, ultimate guides - 10:00
  • Common topics you can use (1) - 8:18
  • Common topics you can use (2) - 14:43
  • The key to content creation - 11:39
  • Creating a system for recording your ideas - 7:42
  • What to write: #1 Google autocomplete - 5:41
  • What to write: #2 Buzzsumo - 5:47
  • What to write: #3 Google keyword planner - 7:44
  • What to write: #4 Twitter trends - 5:35
  • What to write: #5 Reddit searching - 6:11
  • What to write: #6 Quora - 8:57
  • Ranking the ideas you have - 10:47
  • Test it before you try it - 8:42
  • Writing for specific goals - intro - 2:41
  • Writing for specific goals - Brand - 8:42
  • Writing for specific goals - Engagement & sharing - 11:25
  • Writing for specific goals - Conversions - 12:08
  • Tactic #1 - Long form content - 8:35
  • Tactic #1 - Long form content - DEMO - 14:19
  • Tactic #2 - Controversial posts - 15:04
  • Tactic #3 - Hyper-topical posts (1) - 12:35
  • Tactic #3 - Hyper-topical posts (2) - 5:39
  • Tactic #4 - Roundup posts - 12:34
  • Tactic #5 - Skyscraper technique - 12:14
  • Writing content for your audience - 11:50
  • Creating great headlines - 9:51
  • What is guest posting? - 2:36
  • Finding places to guest post - 8:36
  • Pitching your post - 6:10
  • Writing your post and what to do after - 8:26
  • How to promote your content
  • Getting influencers to promote your content - 10:06
  • How to get your content linked to from other websites - 9:45
  • Creating a content calendar - 14:21
  • How to tell if it's working - 17:33
  • Repurposing - 5:32
• Get your first 500 - Video Marketing
  • Intro to video marketing - 3:24
  • Do you need video? - 8:30
  • Common types of videos - 19:00
  • Using video to reach specific goals - 6:30
  • The 3 phases of video projects - 2:12
• Get your 500 - Video Marketing - Pre-production
  • Coming up with ideas for video - 11:41
  • Writing your video script - 16:19
  • When a video is most effective in your marketing process - 8:46
• Get your first 500 - Video Marketing - Production
  • Basics of video production - 4:19
  • Lighting - Types of light bulbs - 16:11
  • Lighting - Lighting setups - 15:56
  • Audio - Types of microphones - 15:37
  • Audio - Soundproofing the space - 11:31
  • Video - Intro to video resolutions - 9:09
  • Video - Types of cameras - 16:01
  • Video - Video equipment - 10:29
  • Choosing a production setup based on your budget - #1 The cheap package - 10:48
  • Choosing a production setup based on your budget - #2 The standard package - 8:33
  • Choosing a production setup based on your budget - #3 Advanced packages - 10:11
  • Setup #1: The Wistia shot - 12:25
  • Setup #2: The interview - 7:39
  • Setup #3: The talk show - 12:48
  • Examples of other common video shots - 13:30
  • Production equipment & tips - 14:04
• Get your first 500 - Video Marketing - Post-production
  • Overview of editing software - 10:52
  • Up and running in Premiere - 15:54
  • Creating rough cuts - 7:39
  • Working with editing templates & add-ons - 6:31
  • Outsourcing & virtual help (part 1) - 10:26
  • Outsourcing & virtual help (part 2) - 10:37
  • Editing style #1 - 12:05
  • Editing style #2 - 8:35
  • Integration overview - 8:02
  • How to tell if it's working - 5:33
• Get your first 500 - Landing pages & lead magnets
  • Landing pages and how they work - 3:21
  • Examples of landing pages - 9:21
  • Landing pages: Five do's and don't's - 13:58
  • Practice: let's create a landing page (1) - 6:48
  • Practice: let's create a landing page (2) - 9:29
  • White papers - 5:55
  • How to create white papers - 11:57
  • E-books - 4:52
  • How to create e-books - 7:43
  • Email courses - 4:31
  • How to create email courses - 10:19
  • Webinars - 6:38
  • How to create webinars - 11:45
• Get your first 1000 - SEO
  • Intro to SEO - 2:39
  • How does Google work? - 6:09
  • Long tail SEO - 4:09
  • Identifying keywords and doing research - 12:31
  • On-page SEO factors (part 1) - 8:10
  • On-page SEO factors (part 2) - 5:09
  • Writing SEO-friendly content (part 1) - 3:50
  • Writing SEO-friendly content (part 2) - 6:52
  • Practice: Let's write SEO friendly content - 6:41
  • How your website affects SEO - 8:33
  • Modern link building - 5:21
  • Link structure and site architecture - 6:30
  • Robots.txt and technical optimization - 6:29
  • Building SEO authority - 4:35
  • How to tell if it's working - 3:38
  • Closing thoughts - 4:27
• Get your first 1000 - SEM
  • Intro to SEM - 4:08
  • SEM fundamentals and concepts - 10:20
  • Why should you use SEM? - 7:21
  • AdWords - How to get started - 4:31
  • AdWords - Budgets and bid strategies - 9:39
  • AdWords - Creating ad groups with keywords - 5:53
  • Facebook ads - How to get started - 6:03
  • Facebook ads - Creating your campaign - 4:00
  • Facebook ads - Setting up your audience - 8:26
  • Facebook ads - Creating your ads - 10:08
  • Closing thoughts - 3:38
• Follow along
  • Intro to the follow along section - 3:42
  • Follow along: Finding and messaging complainy people (part 1) - 13:16
  • Follow along: Finding and messaging complainy people (part 2) - 7:43
  • Follow along: Topicality on Twitter - 16:31
  • Follow along: Tactic #1 Google autocomplete - 4:31
  • Follow along: Tactic #2 Buzzsumo - 6:48
  • Follow along - Creating a system for tracking your ideas - 9:13