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access
Lifetime
content
25 Hours
enrolled
254
Description
In business, the hard part isn't making a product anymore, it's finding a market for your product and getting people to buy them. If you think you don't have enough customers, this course is for you. Across 196 lectures, this course will help you understand modern marketing channels to effectively find customers. You'll learn social media marketing, community management and promotion, pitching press and getting coverage, and creating and promoting blog posts, video content, and ads. You'll also learn how to build a long term SEO strategy and execute CPC ad campaigns through Google, Bing, and Facebook.- Access 196 lectures & 25 hours of content 24/7
- Understand modern marketing channels to find customers
- Learn social media marketing through Twitter, Instagram & SnapChat
- Know community management & promotion through Reddit, ProductHunt, and HackerNews
- Learn how to get covered in blogs, news outlets & other media sites
- Create & promote blog posts through Wordpress, Medium, and guest blogs
- Learn to build a long term SEO strategy
Instructor
Evan Kimbrell is the founder and director of Sprintkick, a referral-based full-service digital agency based out of San Francisco. Over the last 4 years, he has overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man startups bootstrapping their idea, to multibillion-dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, & GNC. Before founding Sprintkick, Evan worked as a VC for the LA-based Juvo Capital firm.Important Details
- Length of time users can access this course: lifetime
- Access options: web & mobile streaming
- Certification of completion included
- Redemption deadline: redeem your code within 30 days of purchase
- Experience level required: beginner
Requirements
- Basic familiarity with social media
Terms
- Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.
Course Outline
- Introduction
- Course overview - 2:57
- The basics
- Intro to traction channels - 4:18
- The 19 channels explained (part 1) - 6:23
- The 19 channels explained (part 2) - 4:23
- The growth process - 5:36
- Two components of every growth strategy - 2:21
- Optimization audit - 9:00
- Optimization audit: DEMO - 9:48
- Building your strategy
- Intro to building your strategy - 1:32
- What pain do you solve? - 4:48
- Frequency and depth of the problem - 3:25
- Get your first 10
- Intro to manual effort section - 3:15
- Intro to Strategy 1: Complainy people - 3:00
- Finding the complainy people - 8:18
- DEMO: Finding complainy people - 6:52
- Conversing with the complainy people - 10:57
- Intro to Twitter & why we use it - 4:51
- Topicality on Twitter - 8:55
- Competitors on Twitter - 9:38
- Locating forums and like-minded communities - 7:50
- Messaging on forums - 9:15
- Spreading the word on Slack - 6:53
- The wonderful world of Reddit - 5:58
- Facebook & LinkedIn sharing - 5:28
- Using your network to announce your new business - 5:54
- DEMO: Writing an email to your network - 9:32
- Events & Meetups - 7:34
- Get your first 100
- Intro to community posting - 1:43
- Reddit overview - 3:51
- Raising your Reddit IQ - 6:06
- Finding your subs - 6:18
- Observing from a distance - 3:28
- Optimizing your experience - 1:57
- Emerging platforms: How to tell which platform is worth trying - 4:08
- Intro to Snapchat - 3:54
- Snapchat - Setting up your account - 8:01
- Snapchat - Taking snaps and promoting - 9:22
- Snapchat Tactic 1 - The Takeover - 7:52
- Snapchat Tactic 2 - Run a promotion - 8:54
- Snapchat Tactic 3 - Using your snapcode - 4:20
- Intro to Instagram - 3:33
- Instagram - Setting up your account - 11:31
- Instagram - Taking and posting pictures - 14:25
- Instagram Tactic 1 - Hashtag the right way - 8:27
- Instagram Tactic 2 - Run a promotion - 7:26
- Instagram Tactic 3 - Engage with others - 5:48
- Take a break
- Intro to Take a break - 1:58
- Survey of analytics tools - 7:24
- Installing Google Analytics - 4:54
- Exploring Google Analytics - 11:42
- Setting up goals in Google Analytics - 4:25
- Origin source sorting in Google Analytics - 4:15
- Linking strategies with Bit.ly - 9:25
- Alternate linking strategies - 5:10
- Get your first 500 - PR
- Intro to PR - 6:06
- A day in the life of a reporter - 6:52
- Common angles for getting press - 4:47
- Basing your angle off outlet and person - 5:11
- Pitching vs press releases - 5:05
- Core concepts in getting press - 11:04
- Step 1 - Finding a journalist - 8:24
- TIP: Use Helpareporter.com - 3:15
- Step 2 - Researching and compiling interests of journalists - 6:41
- Step 3 - Getting the attention of journalists - 3:33
- Tactic - Quora pull-in - 6:50
- Tactic - Doing research - 5:39
- Step 4 - Pitching and writing the email - Getting their email address - 5:40
- Step 4 - Pitching and writing the email - Writing the email - 6:21
- Practice writing emails and headlines - 6:56
- Preparing a press package - 3:23
- Closing thoughts & comments - 5:20
- Get your first 500 - Content Marketing
- Intro to content marketing - 5:29
- Inbound vs. outbound - 8:28
- Why we should define our audience - 6:19
- How do we define our audience? - 13:42
- Creating user personas - 12:04
- Content types 1 - Tutorials, interviews, roundups - 14:58
- Content types 2 - Listicles, resource compilations - 11:12
- Content types 3 - Company stories, case studies, infographics - 10:24
- Content types 4 - Minisites, ultimate guides - 10:00
- Common topics you can use (1) - 8:18
- Common topics you can use (2) - 14:43
- The key to content creation - 11:39
- Creating a system for recording your ideas - 7:42
- What to write: #1 Google autocomplete - 5:41
- What to write: #2 Buzzsumo - 5:47
- What to write: #3 Google keyword planner - 7:44
- What to write: #4 Twitter trends - 5:35
- What to write: #5 Reddit searching - 6:11
- What to write: #6 Quora - 8:57
- Ranking the ideas you have - 10:47
- Test it before you try it - 8:42
- Writing for specific goals - intro - 2:41
- Writing for specific goals - Brand - 8:42
- Writing for specific goals - Engagement & sharing - 11:25
- Writing for specific goals - Conversions - 12:08
- Tactic #1 - Long form content - 8:35
- Tactic #1 - Long form content - DEMO - 14:19
- Tactic #2 - Controversial posts - 15:04
- Tactic #3 - Hyper-topical posts (1) - 12:35
- Tactic #3 - Hyper-topical posts (2) - 5:39
- Tactic #4 - Roundup posts - 12:34
- Tactic #5 - Skyscraper technique - 12:14
- Writing content for your audience - 11:50
- Creating great headlines - 9:51
- What is guest posting? - 2:36
- Finding places to guest post - 8:36
- Pitching your post - 6:10
- Writing your post and what to do after - 8:26
- How to promote your content
- Getting influencers to promote your content - 10:06
- How to get your content linked to from other websites - 9:45
- Creating a content calendar - 14:21
- How to tell if it's working - 17:33
- Repurposing - 5:32
- Get your first 500 - Video Marketing
- Intro to video marketing - 3:24
- Do you need video? - 8:30
- Common types of videos - 19:00
- Using video to reach specific goals - 6:30
- The 3 phases of video projects - 2:12
- Get your 500 - Video Marketing - Pre-production
- Coming up with ideas for video - 11:41
- Writing your video script - 16:19
- When a video is most effective in your marketing process - 8:46
- Get your first 500 - Video Marketing - Production
- Basics of video production - 4:19
- Lighting - Types of light bulbs - 16:11
- Lighting - Lighting setups - 15:56
- Audio - Types of microphones - 15:37
- Audio - Soundproofing the space - 11:31
- Video - Intro to video resolutions - 9:09
- Video - Types of cameras - 16:01
- Video - Video equipment - 10:29
- Choosing a production setup based on your budget - #1 The cheap package - 10:48
- Choosing a production setup based on your budget - #2 The standard package - 8:33
- Choosing a production setup based on your budget - #3 Advanced packages - 10:11
- Setup #1: The Wistia shot - 12:25
- Setup #2: The interview - 7:39
- Setup #3: The talk show - 12:48
- Examples of other common video shots - 13:30
- Production equipment & tips - 14:04
- Get your first 500 - Video Marketing - Post-production
- Overview of editing software - 10:52
- Up and running in Premiere - 15:54
- Creating rough cuts - 7:39
- Working with editing templates & add-ons - 6:31
- Outsourcing & virtual help (part 1) - 10:26
- Outsourcing & virtual help (part 2) - 10:37
- Editing style #1 - 12:05
- Editing style #2 - 8:35
- Integration overview - 8:02
- How to tell if it's working - 5:33
- Get your first 500 - Landing pages & lead magnets
- Landing pages and how they work - 3:21
- Examples of landing pages - 9:21
- Landing pages: Five do's and don't's - 13:58
- Practice: let's create a landing page (1) - 6:48
- Practice: let's create a landing page (2) - 9:29
- White papers - 5:55
- How to create white papers - 11:57
- E-books - 4:52
- How to create e-books - 7:43
- Email courses - 4:31
- How to create email courses - 10:19
- Webinars - 6:38
- How to create webinars - 11:45
- Get your first 1000 - SEO
- Intro to SEO - 2:39
- How does Google work? - 6:09
- Long tail SEO - 4:09
- Identifying keywords and doing research - 12:31
- On-page SEO factors (part 1) - 8:10
- On-page SEO factors (part 2) - 5:09
- Writing SEO-friendly content (part 1) - 3:50
- Writing SEO-friendly content (part 2) - 6:52
- Practice: Let's write SEO friendly content - 6:41
- How your website affects SEO - 8:33
- Modern link building - 5:21
- Link structure and site architecture - 6:30
- Robots.txt and technical optimization - 6:29
- Building SEO authority - 4:35
- How to tell if it's working - 3:38
- Closing thoughts - 4:27
- Get your first 1000 - SEM
- Intro to SEM - 4:08
- SEM fundamentals and concepts - 10:20
- Why should you use SEM? - 7:21
- AdWords - How to get started - 4:31
- AdWords - Budgets and bid strategies - 9:39
- AdWords - Creating ad groups with keywords - 5:53
- Facebook ads - How to get started - 6:03
- Facebook ads - Creating your campaign - 4:00
- Facebook ads - Setting up your audience - 8:26
- Facebook ads - Creating your ads - 10:08
- Closing thoughts - 3:38
- Follow along
- Intro to the follow along section - 3:42
- Follow along: Finding and messaging complainy people (part 1) - 13:16
- Follow along: Finding and messaging complainy people (part 2) - 7:43
- Follow along: Topicality on Twitter - 16:31
- Follow along: Tactic #1 Google autocomplete - 4:31
- Follow along: Tactic #2 Buzzsumo - 6:48
- Follow along - Creating a system for tracking your ideas - 9:13
access
Lifetime
content
25 Hours
enrolled
254
