Digital Marketing Management

Name: Digital Marketing Management
Brand: Oxford Learning Lab
Price: 40.00 USD
Availability: Discontinued

248 Enrolled

22 Hours

$40.00$299.00

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160 Lessons (22h)

Web CopyWriting 2016
Intro
Understand the different online platforms to write on
Learn Where CopyWriting Sits on Your Marketing Plan
Best Practices
Create Killing Headlines
How to Write Links People Want to Click On
Examples: Learn From Who Is Already Doing It Right
Summary and Resources
Avoid This Mistake - Or Get Busted!
Web Analytics 2016
Intro
Understand Analytics
Learn what is working and what is not working on your site
Track the results of your marketing campaign
Describe your outcome & meet your goals
Examples on using analytics to draw conclusions on incoming traffic
Lagging and Leading Indicators: learn what will happen next
How Organizations are using analytics to make more money
Summary and Resources
Email Marketing 2016
Intro
Meet the most powerful digital marketing tool
The Best Acquisition Channel System
Step One: Clarify Your Email Marketing Goals
Step Two: Create Your Email Marketing Machine
Step Three: Analyse Your Data
Step Four: Create email content that people want to read from you
Step Five: Test your emails in different platforms
Examples from leading companies
Summary and Resources
Email Marketing Resources Sept 2016
Email A/B Test Made Simple
Social Media Channels 2016
Intro and History
How We can Make the Most from Social Media
How to Make It Work for You 1
How to Make It Work for You 2
Social Media Marketing Plan 1
Social Media Marketing Plan 2
Social Media Marketing Plan 3
Learn from Who Applies It
Further resources and Summary
SEO 2016
Intro and history
What is it
The Search SuperPower
Strategy and Techniques to Get to The Top 1
Strategy and Techniques to Get to The Top 2
Strategy and Techniques to Get to The Top 3
Who applies it and Summary
Website UX 2016
Intro and history
First Steps on Getting the Site Your Customers Want
Start Testing Your Current Website
Learn How to Build a Better Site 1
Learn How to Build a Better Site 2
Learn How to Build a Better Site 3
Learn How to Build a Better Site 4
Examples: Who applies it
Further resources and Summary
New simple way to boost your subscription rate - Update Sept 2015
PPC - Pay Per Click 2016
Intro and history
The Different Pay Per Click Alternatives
Why and when do we use it
Strategy and Techniques for PPC 1
Strategy and Techniques for PPC 2
Strategy and Techniques for PPC 3
Strategy and Techniques for PPC 4
Who applies it
Further resources and Summary
Content Marketing 2016
Intro & History
Mapping the Customer Research Journey
Start Creating a Content Strategy
The Million Dollar Question: Why People Should Follow your Content?
Tools That Help You Create Content Strategy
Design Content to Be Shared
Who applies it
Further resources and Summary
Campaign planning 2016
Intro history What is it
Why Build a Marketing Campaign
Structure an Integrated Campaign
Campaign Planning - How To 1
Campaign Planning - How To 2
Campaign Planning - How To 3
Campaign Planning - How To 4
Campaign Planning - Examples
Further resources and Summary
Bonus Topic: Digital Marketing Research 2016
Intro & History
The Customer is in Charge: Find How
Multi-Device and Multi-Tasking Research
Understand Your Customer Buying Process
Understand Your Customer Research
Other Types of Web Testing
Who applies it Further resources Summary
Web CopyWriting That Works!
Intro to Copywriting for the Web
Why are you writing
How the web affects copywriting
What makes good writing
How people read online
Who are you writing for
Getting the words right-Planning
Drafting your copy
Editing your copy
Readability online-Part1
Readability online-Part2
Making use of headlines
Other layout tips
Navigability
Email Marketing
Intro to Email marketing
Pros and Cons
Planning
Choosing an Email Service Provider
The secret of success
Design your process
Building the list
Relevance
Personalisation
Improving open rates
The From field
Timing
The creative
The offer
Copywriting
Mobile devices
The landing page
Improving deliverability
Social Media for Business Growth
Social media - Announcement
Introduction to Social media strategy - Part 1
Introduction to Social media strategy - Part 2
Key messages - Part 1
Key messages - Part 2
Key messages - Part 3
Agree targets objectives and strategy
Develop your strategy
Evaluate social media tools - Part 1
Evaluate social media tools - Part 2
Create a cross functional approach - Part 1
Create a cross functional approach - Part 2
Light touch editorial approach
The psychology of sharing
Internal policies and terms of use - Part 1
Internal policies and terms of use - Part 2
Internal policies and terms of use - Part 3
Internal policies and terms of use - Part 4
Implement social media monitoring - Part 1
Implement social media monitoring - Part 2
Social media person or team - Part 1
Social media person or team - Part 2
Social media person or team - Part 3
Social media person or team - Part 4
Social media person or team - Part 5
Conduct appropriate training
Define metrics and ROI - Part 1
Define metrics and ROI - Part 2
Define metrics and ROI - Part 3
What WebUX Means for Users
Completing the Plan

DescriptionInstructorImportant DetailsRelated Products

Create the Ultimate Marketing Strategy with This Massive Training

Oxford Learning Lab

Instructor

The Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course they have supervised has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Description

Course Description

This in-depth training includes 22 hours of content taught by seasoned marketing experts in order to deliver a complete digital marketing management experience. Learn proven strategies, and the costly mistakes to avoid, to become a top performer in your company or score a new position altogether. From copywriting to analytics to social media to email marketing, you'll benefit from a well-rounded look at what creates an ideal customer experience that drives growth, revenue, sales, and an overall positive web presence.

Access 160 lectures & 22 hours of content 24/7
Learn to craft successful digital copy from scratch, from drafting to editing
Use web analytics to encourage more visitors to flow through your web pages & convert them into sales
Generate revenue w/ social media channels
Discover how to form your strategies, set realistic targets & design engaging email content
Ensure your site ranks highly for the key phrases your potential customers are typing into the search engines
Study all the strategy related to Pay Per Click advertising

Specs

Important Details

Length of time users can access this course: lifetime
Access options: web streaming, mobile streaming
Certification of completion not included
Redemption deadline: redeem your code within 30 days of purchase
Experience level required: all levels

Requirements

Internet required

Terms

Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.

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