Digital Marketing Management

Digital Marketing Management

248 Enrolled
22 Hours
Deal Price$40.00
Suggested Price
$299.00
You save 86%
Digital Marketing Management
$40.00$299.0086% OFF
Digital Marketing Management

160 Lessons (22h)

  • Web CopyWriting 2016
    Intro
    Understand the different online platforms to write on
    Learn Where CopyWriting Sits on Your Marketing Plan
    Best Practices
    Create Killing Headlines
    How to Write Links People Want to Click On
    Examples: Learn From Who Is Already Doing It Right
    Summary and Resources
    Avoid This Mistake - Or Get Busted!
  • Web Analytics 2016
    Intro
    Understand Analytics
    Learn what is working and what is not working on your site
    Track the results of your marketing campaign
    Describe your outcome & meet your goals
    Examples on using analytics to draw conclusions on incoming traffic
    Lagging and Leading Indicators: learn what will happen next
    How Organizations are using analytics to make more money
    Summary and Resources
  • Email Marketing 2016
    Intro
    Meet the most powerful digital marketing tool
    The Best Acquisition Channel System
    Step One: Clarify Your Email Marketing Goals
    Step Two: Create Your Email Marketing Machine
    Step Three: Analyse Your Data
    Step Four: Create email content that people want to read from you
    Step Five: Test your emails in different platforms
    Examples from leading companies
    Summary and Resources
    Email Marketing Resources Sept 2016
    Email A/B Test Made Simple
  • Social Media Channels 2016
    Intro and History
    How We can Make the Most from Social Media
    How to Make It Work for You 1
    How to Make It Work for You 2
    Social Media Marketing Plan 1
    Social Media Marketing Plan 2
    Social Media Marketing Plan 3
    Learn from Who Applies It
    Further resources and Summary
  • SEO 2016
    Intro and history
    What is it
    The Search SuperPower
    Strategy and Techniques to Get to The Top 1
    Strategy and Techniques to Get to The Top 2
    Strategy and Techniques to Get to The Top 3
    Who applies it and Summary
  • Website UX 2016
    Intro and history
    First Steps on Getting the Site Your Customers Want
    Start Testing Your Current Website
    Learn How to Build a Better Site 1
    Learn How to Build a Better Site 2
    Learn How to Build a Better Site 3
    Learn How to Build a Better Site 4
    Examples: Who applies it
    Further resources and Summary
    New simple way to boost your subscription rate - Update Sept 2015
  • PPC - Pay Per Click 2016
    Intro and history
    The Different Pay Per Click Alternatives
    Why and when do we use it
    Strategy and Techniques for PPC 1
    Strategy and Techniques for PPC 2
    Strategy and Techniques for PPC 3
    Strategy and Techniques for PPC 4
    Who applies it
    Further resources and Summary
  • Content Marketing 2016
    Intro & History
    Mapping the Customer Research Journey
    Start Creating a Content Strategy
    The Million Dollar Question: Why People Should Follow your Content?
    Tools That Help You Create Content Strategy
    Design Content to Be Shared
    Who applies it
    Further resources and Summary
  • Campaign planning 2016
    Intro history What is it
    Why Build a Marketing Campaign
    Structure an Integrated Campaign
    Campaign Planning - How To 1
    Campaign Planning - How To 2
    Campaign Planning - How To 3
    Campaign Planning - How To 4
    Campaign Planning - Examples
    Further resources and Summary
  • Bonus Topic: Digital Marketing Research 2016
    Intro & History
    The Customer is in Charge: Find How
    Multi-Device and Multi-Tasking Research
    Understand Your Customer Buying Process
    Understand Your Customer Research
    Other Types of Web Testing
    Who applies it Further resources Summary
  • Web CopyWriting That Works!
    Intro to Copywriting for the Web
    Why are you writing
    How the web affects copywriting
    What makes good writing
    How people read online
    Who are you writing for
    Getting the words right-Planning
    Drafting your copy
    Editing your copy
    Readability online-Part1
    Readability online-Part2
    Making use of headlines
    Other layout tips
    Navigability
  • Email Marketing
    Intro to Email marketing
    Pros and Cons
    Planning
    Choosing an Email Service Provider
    The secret of success
    Design your process
    Building the list
    Relevance
    Personalisation
    Improving open rates
    The From field
    Timing
    The creative
    The offer
    Copywriting
    Mobile devices
    The landing page
    Improving deliverability
  • Social Media for Business Growth
    Social media - Announcement
    Introduction to Social media strategy - Part 1
    Introduction to Social media strategy - Part 2
    Key messages - Part 1
    Key messages - Part 2
    Key messages - Part 3
    Agree targets objectives and strategy
    Develop your strategy
    Evaluate social media tools - Part 1
    Evaluate social media tools - Part 2
    Create a cross functional approach - Part 1
    Create a cross functional approach - Part 2
    Light touch editorial approach
    The psychology of sharing
    Internal policies and terms of use - Part 1
    Internal policies and terms of use - Part 2
    Internal policies and terms of use - Part 3
    Internal policies and terms of use - Part 4
    Implement social media monitoring - Part 1
    Implement social media monitoring - Part 2
    Social media person or team - Part 1
    Social media person or team - Part 2
    Social media person or team - Part 3
    Social media person or team - Part 4
    Social media person or team - Part 5
    Conduct appropriate training
    Define metrics and ROI - Part 1
    Define metrics and ROI - Part 2
    Define metrics and ROI - Part 3
    What WebUX Means for Users
    Completing the Plan
Digital Marketing Management
$40.00$299.0086% OFF
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DescriptionInstructorImportant DetailsRelated Products

Create the Ultimate Marketing Strategy with This Massive Training

OL
Oxford Learning Lab

Instructor

The Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course they have supervised has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Description

Course Description

This in-depth training includes 22 hours of content taught by seasoned marketing experts in order to deliver a complete digital marketing management experience. Learn proven strategies, and the costly mistakes to avoid, to become a top performer in your company or score a new position altogether. From copywriting to analytics to social media to email marketing, you'll benefit from a well-rounded look at what creates an ideal customer experience that drives growth, revenue, sales, and an overall positive web presence.

  • Access 160 lectures & 22 hours of content 24/7
  • Learn to craft successful digital copy from scratch, from drafting to editing
  • Use web analytics to encourage more visitors to flow through your web pages & convert them into sales
  • Generate revenue w/ social media channels
  • Discover how to form your strategies, set realistic targets & design engaging email content
  • Ensure your site ranks highly for the key phrases your potential customers are typing into the search engines
  • Study all the strategy related to Pay Per Click advertising

Specs

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Requirements

  • Internet required

Terms

  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.
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