The Be.Professional Digital 1.0" Wide Plated Styling Flat Iron is designed for use on the most challenging hair types. It allows you to complete in-salon treatment services, like keratin treatments, easily and with optimal results every time with no worries about products damaging the styler, thanks to Thermolon-covered plates! The Thermolon coated plates allow you to pass through the hair with ease and no pulling. It also has digital temperature settings so you can better control the heat up to 450°F. And for easy use, it has a rubberized handle, an 11-foot power cord with 360° swivel, and hanging hook.