The Business Development & Sales Bundle

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7 Courses & 253 Lessons
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What's Included

Lead Generation Machine: Cold Email & B2B Sales Master Course
  • Experience level required: All levels
  • Access 58 lectures & 3 hours of content 24/7
  • Length of time users can access this course: Lifetime

Course Curriculum

58 Lessons (3h)

  • Introduction & Setting Yourself Up for Success
    About me: how this course came to be8:19
    Developing the Right Mindset and Debunking Cold Email Myths3:39
    Prospecting with Cold Emails 1013:33
    Setting Goals2:19
  • Setting Up Your Lead Generation Machine
    Whale Hunting and Fishing6:05
    Prospecting Schedule5:33
    Building Your Hit List2:56
  • Finding Companies to Email
    Ideal Customer Profile (ICP)5:31
    Effort vs. Revenue3:35
    Mining Companies with Google4:31
    Mining with Popular Directory Sites5:57
    Mining Conferences and Attendee Lists6:15
    Mining Award Winners4:49
    Using Your Personal Network4:46
    Mining LinkedIn6:09
    Online Communities5:47
  • Finding the Right Stakeholder to Email
    Why Finding the Correct Stakeholder is Important9:14
    Company Website2:59
    Articles and Press Releases3:07
    Personal Network3:18
  • Finding Anyones' Email Address
    Why Email First2:21
    Mailster & EmailGenerator.io4:05
  • How To Write Better Emails by Thinking like a Copywriter
    Thinking Like a Copywriter5:30
    Writing Effective Subject Lines7:13
    How to Address a Prospect1:41
  • Critical Email Guidelines to Follow
    Length, Tonality, & Your First Sentence4:10
    How to Personalize Your Emails2:39
    Format and Spacing2:58
    Using a Company Email and Formatting Your Email Signature4:17
    Having a Professional Website2:12
    Inspiring Curiosity2:20
    How to Email info@/Generic emails1:44
    Using Emojis, Exclamation Points, and Smiley Faces1:30
  • Common Cold Email Mistakes
    Attachments, Jargon, and Punctuation1:54
    Avoid Hard Time Commitments2:07
  • Cold Email Scripts and Templates
    How to Succeed with Email Scripts and Templates5:00
    The Pain Doctor Formula6:10
    Appropriate Person Formula13:42
    Creating an Internal Referral3:02
    Event Based Cold Emails2:50
    Offering Value3:03
  • Objection Handling and How to Turn Emails Into Meetings
    Converting Emails into Meetings4:27
    When Prospects Don't Respond & How to Follow Up5:31
    When Prospect Asks for More Information2:16
    What if They Already Work with a Competitor3:52
    Overcoming Lack of Budget or Resources2:07
    Keeping Prospects Warm Even If They Say No2:01
    This Isn't a Priority Right Now2:29
    No Explanation on Why They Are Not Interested1:43

Lead Generation Machine: Cold Email & B2B Sales Master Course

Patrick Dang


Patrick Dang is the founder of Dang Worldwide, sales & communications expert, and speaker based in Los Angeles. After graduating from the University of Southern California (USC), Patrick went on to become one of the top enterprise account executives at Oracle, later joined Y-Combinator backed startup Lob as an early sales hire, then left it all to travel the world and inspire others to make real living doing what they love. Patrick now focuses the majority of his time building Dang Worldwide, an e-Learning production company focused on delivering incredibly engaging online courses to students worldwide.


You can't always count on your product to get you a meeting with a potential investor. That's where cold emailing can come in handy. Whether you're reaching out to small business owners or Fortune 500 executives, this course shows you how cold emailing can help you build leads and make connections with clients, investors, and anyone else vital to growing your company.

  • Access 58 lectures & 3.5 hours of content 24/7
  • Use cold emails to create a lead generation machine & deliver consistent prospects
  • Discover where to mine new potential clients for your business & add them to your campaign
  • Learn how to identify your customers’ main pain points & solve them
  • Understand how to write & think like a professional copywriter


Important Details

  • Length of time users can access this course: lifetime
  • Access options: web and mobile
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels


  • Internet required


  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.